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subject:"Werbewirkung"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~subject:"Contingency theory"
~subject:"eye-tracking"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Cause-Related Marketing"
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Werbewirkung
Contingency theory
eye-tracking
Cause-Related Marketing
6
Cause-related marketing
6
Advertising effects
5
Advertising
3
Consumer behaviour
3
Konsumentenverhalten
3
Marketing management
3
Marketingmanagement
3
Werbung
3
Advertising planning
1
Brand image
1
Emotion
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Kontingenztheorie
1
Markenimage
1
Print advertising
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Printwerbung
1
Social Marketing
1
Social marketing
1
Sponsoring
1
Sponsorship
1
USA
1
United States
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Werbeplanung
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attribution theory
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cause-related marketing
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company-cause fit
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execution style
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gender differences
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product involvement
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product type
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self-construal
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social cause advertising
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Aufsatz in Zeitschrift
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English
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Chang, Chun-tuan
2
Chang, Chingching
1
Chang, Chun-Tuan
1
Chen, Pei-Chi
1
Cheong, Yunjae
1
Kim, Kihan
1
Lim, Joon Soo
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International journal of advertising : the quarterly review of marketing communications
International journal of advertising : the review of marketing communications
3
Cogent business & management
2
International journal of internet marketing and advertising : IJIMA
2
International journal of nonprofit & voluntary sector marketing
2
International review on public and non-profit marketing
2
Journal of advertising : official publication of the American Academy of Advertising
2
AMS review : official publication of the Academy of Marketing Science
1
Corporate communications : an international journal
1
European journal of management and business economics : EJM&BE
1
International journal of contemporary hospitality management
1
International journal of economics and business research : IJEBR
1
International journal of islamic marketing and branding
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of behavioral decision making
1
Journal of business ethics : JOBE
1
Journal of consumer marketing
1
Journal of current issues and research in advertising
1
Journal of international consumer marketing
1
Journal of marketing communications
1
Journal of marketing theory and practice
1
Journal of marketing theory and practice : JMTP
1
Journal of promotion management : JPM
1
Journal of promotion management : innovations in planning and applied research
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing and consumer services
1
Psychology & marketing
1
Sport management review
1
The journal of applied business research
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The journal of business strategy
1
The journal of product & brand management
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World review of entrepreneurship, management and sustainable development
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ECONIS (ZBW)
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1
Cause-related marketing ads in the eye tracker : it depends on how you present, who sees the ad, and what you promote
Chang, Chun-Tuan
;
Chen, Pei-Chi
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 336-355
Persistent link: https://www.econbiz.de/10011689868
Saved in:
2
Choosing the right message for the right cause in social cause advertising : type of social cause message, perceived company, cause fit and the persuasiveness of communication
Kim, Kihan
;
Cheong, Yunjae
;
Lim, Joon Soo
- In:
International journal of advertising : the quarterly …
34
(
2015
)
3
,
pp. 473-494
Persistent link: https://www.econbiz.de/10011546541
Saved in:
3
The effectiveness of advertising that leverages sponsorship and cause-related marketing : a contingency model
Chang, Chingching
- In:
International journal of advertising : the quarterly …
31
(
2012
)
2
,
pp. 317-338
Persistent link: https://www.econbiz.de/10009744451
Saved in:
4
Missing ingredients in cause-related advertising : the right formula of execution style and cause framing
Chang, Chun-tuan
- In:
International journal of advertising : the quarterly …
31
(
2012
)
2
,
pp. 231-256
Persistent link: https://www.econbiz.de/10009744453
Saved in:
5
Guilt appeals in cause-related marketing : the subversive roles of product type and donation magnitude
Chang, Chun-tuan
- In:
International journal of advertising : the quarterly …
30
(
2011
)
4
,
pp. 587-616
Persistent link: https://www.econbiz.de/10009349599
Saved in:
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