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subject:"Werbewirkung"
~person:"Chang, Chun-Tuan"
~person:"Heidari, Setareh"
~subject:"Consumer behaviour"
~subject:"USA"
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Search: subject_exact:"Cause-Related Marketing"
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Werbewirkung
Consumer behaviour
USA
Cause-related marketing
7
Cause-Related Marketing
6
Konsumentenverhalten
5
Marketing management
5
Marketingmanagement
5
Advertising effects
4
Advertising
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Beziehungsmarketing
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Relationship marketing
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Werbung
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Consumer skepticism toward advertising
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cause-related marketing
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execution style
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CRM activities
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Cause-related marketing (CRM)
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Internet marketing
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Markenartikel
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Online-Marketing
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Chang, Chun-Tuan
Heidari, Setareh
Thomas, Sujo
12
Bae, Mikyeung
4
Bhatt, Viral
4
Bigné Alcañiz, J. Enrique
4
Chang, Chun-tuan
4
Deb, Madhurima
4
Kureshi, Sonal
4
Wymer, Walter
4
Youn, Seounmi
4
Amawate, Vibhas
3
Beise-Zee, Rian
3
Chawla, Deepak
3
Das, Neel
3
Hanks, Lydia
3
Kim, Hyuksoo
3
Lauper, Patricia
3
Mattila, Anna S.
3
Patel, Ritesh
3
Ruiz Mafe, Carla
3
Samu, Sridhar
3
Silva, Susana C.
3
Terblanche, Nic S.
3
Aggarwal, Vivek
2
Badenes-Rocha, Alberto
2
Bowen, Melanie
2
Cheng, Zhao-Hong
2
Coleman, Joshua T.
2
Deng, Nianqi
2
Du, Lanying
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Duarte, Paulo
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Edmondson, Diane R.
2
Fan, Xiaojun
2
Ferreira, Mauricio
2
Fuljahn, Alexandre
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Gadhavi, Dharmesh D.
2
Grolleau, Gilles
2
Gupta, Shruti
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2
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International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
International journal of internet marketing and advertising : IJIMA
1
Journal of business ethics : JOBE
1
Journal of the Academy of Marketing Science
1
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ECONIS (ZBW)
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1
Can personalised prosocial ads be harnessed for brand equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
Saved in:
2
A close look at research on pursuing the right formula for cause-related marketing advertising
Chang, Chun-Tuan
;
Cheng, Zhao-Hong
;
Lee, Yu-Kang
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 96-108
Persistent link: https://www.econbiz.de/10014233925
Saved in:
3
The give and take of cause-related marketing : purchasing cause-related products licenses consumer indulgence
Chang, Chun-Tuan
;
Chu, Xing-Yu
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
2
,
pp. 203-221
Persistent link: https://www.econbiz.de/10012290946
Saved in:
4
Cause-related marketing ads in the eye tracker : it depends on how you present, who sees the ad, and what you promote
Chang, Chun-Tuan
;
Chen, Pei-Chi
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 336-355
Persistent link: https://www.econbiz.de/10011689868
Saved in:
5
Tugging on heartstrings : shopping orientation, mindset, and consumer responses to cause-related marketing
Chang, Chun-Tuan
;
Cheng, Zhao-Hong
- In:
Journal of business ethics : JOBE
127
(
2015
)
2
,
pp. 337-350
Persistent link: https://www.econbiz.de/10010493871
Saved in:
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