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subject:"World"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Markenrecht"
~subject:"Produktmanagement"
~subject:"Trademark law"
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Markenrecht
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Handelsmarke
7
Store brand
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The journal of brand management : an international journal
Springer Proceedings in Business and Economics
6
SpringerLink / Bücher
4
Advances in marketing, customer relationship management , and e-services (AMCRMES) book series
2
Bochumer Beiträge zur Unternehmensführung und Unternehmensforschung
2
Business history
2
Journal of world trade : law, economic policy, public policy
2
Kiel working paper
2
The journal of world intellectual property
2
7 VJLA 2012 (2) 18
1
Athens journal of business & economics : AJBE
1
Branding competence
1
Brands in the boardroom : key branding issues for senior executives
1
Capital for our time : the economic, legal, and management challenges of intellectual capital
1
Competitiveness and the value of intangible assets : [proceedings of the Conference on 'Intangible Assets and the Competitiveness of the European Economy', held in Louvain-la-Neuve on 29-30 April 1999]
1
Die Betriebswirtschaft : DBW
1
Discussion papers / Governance and the Efficiency of Economic Systems
1
Discussion papers in economics / Center for Economic Analysis, Department of Economics, University of Colorado at Boulder : Working paper
1
Economic and legal issues in intellectual property
1
Economics of innovation and new technology
1
Ekonomika : međunarodni časopis za ekonomsku teoriju i praksu i društvena pitanja
1
FSU College of Law, Law, Business & Economics Paper
1
GWU Law School Public Law Research Paper
1
Gabler Edition Wissenschaft / Strategie, Marketing und Informationsmanagement
1
George Mason Law & Economics Research Paper
1
Handelsmarken : Entwicklungstendenzen und Zukunftsperspektiven der Handelsmarkenpolitik
1
Harvard-Business-Manager : das Wissen der Besten
1
IIC : international review of intellectual property and competition law
1
International journal of intellectual property management : IJIPM
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of sports marketing & sponsorship
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Journal of African economies
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Journal of advanced research in law and economics : JARLE
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Journal of business research : JBR
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Journal of economic literature
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1
Strategic trademark management : a systematic literature review and prospects for future research
Cao, Yougen
;
Ren, Shengce
;
Du, Mei
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 435-453
Persistent link: https://www.econbiz.de/10013391006
Saved in:
2
Trademark families : characteristics and market values
Block, Jörn
;
Fisch, Christian
;
Sandner, Philipp
- In:
The journal of brand management : an international journal
21
(
2014
)
2
,
pp. 150-170
Persistent link: https://www.econbiz.de/10010252611
Saved in:
3
Store brand management and channel dependence: a model from the manufacturer's perspective
Rubio Benito, Natalia
;
Yagüe Guillén, María Jésus
- In:
The journal of brand management : an international journal
15
(
2007/08
)
4
,
pp. 272-290
Persistent link: https://www.econbiz.de/10003653616
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