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type:"article"
~person:"Toporowski, Waldemar"
~type_genre:"Aufsatz in Zeitschrift"
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Toporowski, Waldemar
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European retail research
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Negative price-image effects of appealing store architecture : do they really exist?
Zielke, Stephan
;
Toporowski, Waldemar
- In:
Journal of retailing and consumer services
19
(
2012
)
5
,
pp. 510-518
Persistent link: https://www.econbiz.de/10009613737
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2
Does architecture influence the price image and intention to shop in a retail store?
Zielke, Stephan
;
Toporowski, Waldemar
- In:
European retail research
23
(
2009
)
1
,
pp. 83-100
Persistent link: https://www.econbiz.de/10003832186
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