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type:"article"
~subject:"Distribution channel"
~subject:"Porzellanindustrie"
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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The agency of branding and the location of value : hallmarks and monograms in early modern tableware industries
Munck, Bert de
- In:
Business history
54
(
2012
)
7
,
pp. 1055-1076
Persistent link: https://www.econbiz.de/10009681972
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A viral branching model for predicting the spread of electronic word of mouth
Lans, Ralf van der
;
Bruggen, Gerrit van
;
Eliashberg, …
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
2
,
pp. 348-365
Persistent link: https://www.econbiz.de/10003969800
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