//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
type:"book"
~subject:"Supplier relationship management"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing theory"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Supplier relationship management
Marketing theory
3,198
Marketingtheorie
3,019
Marketing
839
Theorie
599
Theory
598
Marketing management
550
Marketingmanagement
540
Consumer behaviour
364
USA
342
Konsumentenverhalten
338
United States
334
Relationship marketing
321
Beziehungsmarketing
301
Marktforschung
265
Market research
235
Service-Dominant Logic
215
Service-dominant logic
215
History of economic thought
201
Ökonomische Ideengeschichte
201
Brand management
173
Bibliometrics
168
Bibliometrie
167
Markenführung
151
Betriebliche Wertschöpfung
148
Value creation
148
Deutschland
131
Germany
124
Services marketing
114
Customer integration
111
Kundenintegration
111
Dienstleistungsmarketing
102
Business-to-business marketing
101
B-to-B-Marketing
99
Lieferantenmanagement
88
International marketing
80
Kundenwert
78
Customer value
77
Internationales Marketing
74
Advertising
67
more ...
less ...
Online availability
All
Undetermined
30
Free
2
Type of publication
All
Book / Working Paper
Article
Type of publication (narrower categories)
All
Article in journal
52
Aufsatz in Zeitschrift
52
Aufsatz im Buch
12
Book section
12
Hochschulschrift
8
Aufsatzsammlung
7
Collection of articles of several authors
6
Sammelwerk
6
Thesis
6
Reprint
5
Graue Literatur
3
Lehrbuch
3
Non-commercial literature
3
Textbook
3
Collection of articles written by one author
1
Handbook
1
Handbuch
1
Sammlung
1
more ...
less ...
Language
All
English
70
German
17
Polish
2
Author
All
Lusch, Robert F.
3
Vargo, Stephen L.
3
Doorn, Jenny van
2
Douven, Salima S.
2
Frow, Pennie
2
Grönroos, Christian
2
Hughes, Tim
2
Jacob, Frank
2
Johnston, Wesley J.
2
Koppelmann, Udo
2
Lindgreen, Adam
2
Lucco, Andreas
2
Palmatier, Robert W.
2
Payne, Adrian
2
Schwencke, Moritz
2
Sheth, Jagdish N.
2
Tzempelikos, Nektarios
2
Ulaga, Wolfgang
2
Vafeas, Mario
2
Ahlert, Dieter
1
Ahonen, Toni
1
Anderson, James C.
1
Arnold, Todd J.
1
Bahn, Kenneth D.
1
Baumann, Jasmin
1
Baumgarth, Carsten
1
Benson, Michael Christopher
1
Bilińska-Reformat, Katarzyna
1
Brennan, Ross
1
Cederlund, Cecilia
1
Chatterjee, Sharmila C.
1
Chiu, Hung-Chang
1
Cockayne, David
1
Corsaro, Daniela
1
Cova, Bernard
1
Dalli, Daniele
1
DeLeon, Anthony J.
1
Di Benedetto, C. Anthony
1
Dibb, Sally
1
Dickinson, Roger
1
more ...
less ...
Institution
All
Cranfield School of Management
1
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
21
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
5
Journal of business-to-business marketing
5
Marketing theory
5
SpringerLink / Bücher
3
European journal of marketing : EJM
2
Journal of marketing
2
Journal of the Academy of Marketing Science
2
The impact of theory on representations of the consumer and the marketing organisation
2
The journal of services marketing
2
AMS review : official publication of the Academy of Marketing Science
1
Applied Marketing Science / Angewandte Marketingforschung
1
Basler Schriften zum Marketing
1
Developing digital marketing : relationship perspectives
1
Essays on capabilities based marketing and competitive superiority : FIMAC II - research
1
Gabler Edition Wissenschaft
1
Gabler Edition Wissenschaft / Applied Marketing Science / Angewandte Marketingforschung
1
Gabler Edition Wissenschaft / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
1
History of marketing thought ; Volume 2
1
International journal of retail and distribution management
1
International journal of services and operations management
1
Inventi impact: retailing & consumer services
1
Journal of Business & Industrial Marketing
1
Journal of business logistics
1
Journal of business market management : JBM
1
Journal of customer behaviour
1
Journal of marketing channels : ... distribution systems, strategy, and management
1
Journal of marketing research
1
Journal of service management
1
Macmillan business
1
Management decision : MD
1
Marketing and multicultural diversity
1
Marketing-mix strategies - product strategy and promotion strategy
1
Planung in kleinen und mittleren Unternehmen
1
Prace naukowe / Akademia Ekonomiczna Im. Karola Adamieckiego
1
Research series / Erasmus University Rotterdam
1
Schriftenreihe des Instituts für Marktorientierte Unternehmensführung, Universität Mannheim
1
Springer eBook Collection / Business and Economics
1
The journal of business & industrial marketing
1
The marketing book
1
more ...
less ...
Source
All
ECONIS (ZBW)
88
Showing
1
-
10
of
88
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Some reflections on the state of business-to-business marketing research
Tzempelikos, Nektarios
- In:
Journal of business-to-business marketing
29
(
2022
)
2
,
pp. 119-130
Persistent link: https://www.econbiz.de/10013359015
Saved in:
2
Service-dominant logic : reframing category captainship and retailer category management
Benson, Michael Christopher
;
Glanfield, Keith
;
Hirst, Craig
- In:
International journal of retail and distribution management
52
(
2024
)
2
,
pp. 149-167
Persistent link: https://www.econbiz.de/10014484233
Saved in:
3
Industrial BRAND-personality formation in a B2B stakeholder network : a service-dominant logic approach
Kovalchuk, Marina
;
Gabrielsson, Mika
;
Rollins, Minna
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 313-330
Persistent link: https://www.econbiz.de/10014433437
Saved in:
4
More is not always better : the impact of value co-creation fit on B2B and B2C customer satisfaction
Gligor, David M.
;
Maloni, Michael J.
- In:
Journal of business logistics
43
(
2022
)
2
,
pp. 209-237
Persistent link: https://www.econbiz.de/10013347430
Saved in:
5
A structural model of organizational buying for business-to-business markets : innovation adoption with share-of-wallet contracts
Mojir, Navid
;
Sudhir, K.
- In:
Journal of marketing research
59
(
2022
)
5
,
pp. 883-907
Persistent link: https://www.econbiz.de/10013389233
Saved in:
6
The transformation of selling for value co-creation : antecedents and boundary conditions
Corsaro, Daniela
;
Maggioni, Isabella
- In:
Marketing theory
22
(
2022
)
4
,
pp. 563-600
Persistent link: https://www.econbiz.de/10013435581
Saved in:
7
Digital sport marketing
Ratten, Vanessa
;
Thompson, Ashleigh-Jane
- In:
Developing digital marketing : relationship perspectives
,
(pp. 75-86)
.
2021
Persistent link: https://www.econbiz.de/10012585821
Saved in:
8
Structure of channel management and agency theory : relationship marketing approach for fast moving consumer goods (FMCG) business
Trihatmoko, R. Agus
;
Harsono, Mugi
;
Wahyuni, Salamah
; …
- In:
Inventi impact: retailing & consumer services
(
2019
)
1
,
pp. 17-30
Persistent link: https://www.econbiz.de/10012287681
Saved in:
9
A transition from goods-dominant to service-dominant exchange logic in a B2B relationship : a relationship positioning perspective
Makkonen, Hannu
;
Saarikorpi, Mervi
;
Rajala, Risto
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 65-77
Persistent link: https://www.econbiz.de/10012107681
Saved in:
10
Framing transformation dynamics towards service-orientation : alternative trajectories of B2B relations
Lappalainen, Inka
;
Valjakke, Tiina
;
Ahonen, Toni
; …
- In:
International journal of services and operations management
32
(
2019
)
2
,
pp. 131-157
Persistent link: https://www.econbiz.de/10012008950
Saved in:
1
2
3
4
5
6
7
8
9
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->