//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
type_genre:"Übersichtsarbeit"
~subject:"Sportmarketing"
~type_genre:"Aufsatz im Buch"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Sportorganisation"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Sportmarketing
Sport organization
176
Sportorganisation
176
Deutschland
64
Germany
64
Professional sports
58
Profisport
58
Football
52
Fußball
52
Sports marketing
24
Sports economics
17
Sportökonomik
17
Sport
15
Sports
15
Sport management
13
Sportmanagement
13
Theorie
13
Theory
13
Beziehungsmarketing
11
Brand management
11
Markenführung
11
Relationship marketing
11
Arbeitsgruppe
10
Ball game
10
Ballsport
10
Public relations
10
Team
10
USA
10
United States
10
Öffentlichkeitsarbeit
10
Athletes
8
Consumer behaviour
8
Corporate Social Responsibility
8
Corporate social responsibility
8
Europa
8
Europe
8
Konsumentenverhalten
8
Sportler
8
Großbritannien
7
Sport event
7
more ...
less ...
Online availability
All
Undetermined
3
Free
1
Type of publication
All
Article
24
Type of publication (narrower categories)
All
Übersichtsarbeit
Aufsatz im Buch
Article in journal
372
Aufsatz in Zeitschrift
372
Book section
24
Graue Literatur
22
Non-commercial literature
22
Arbeitspapier
14
Collection of articles of several authors
14
Sammelwerk
14
Working Paper
14
Case study
13
Fallstudie
13
Hochschulschrift
8
Aufsatzsammlung
3
Thesis
3
Handbook
2
Handbuch
2
Lehrbuch
2
Textbook
2
Article
1
Bibliografie
1
Conference paper
1
Interview
1
Konferenzbeitrag
1
Research Report
1
more ...
less ...
Language
All
German
13
English
11
Author
All
Nufer, Gerd
4
Baena, Verónica
2
Bühler, André W.
2
Kaiser, Sebastian
2
Shams, S. M. Riad
2
Blay Arráez, Rocío
1
Brehm, Walter
1
Bühler, André
1
Chang, Ching-Hung
1
Chen, Wan-Chen
1
Csóka, László
1
Gensmüller, Marco
1
Germelmann, Claas Christian
1
Hegedüs, Réka
1
Herla, Armin
1
Hinson, Robert
1
Holzhäuser, Wolfgang
1
Igwe, Paul Agu
1
Ma, Shang Chun
1
Ma, Shang-Ming
1
Madichie, Nnamdi
1
Matsuoka, Hirotaka
1
Mattera, Marina
1
Mbah, Chris
1
Mensah, Kobby
1
Moskowitz, Howard R.
1
Mulokozi, Clemens
1
Németh, Péter
1
Onufrey, Steve
1
Rabino, Samuel
1
Rafiee, Dana
1
Reiche, Elena
1
Riedmüller, Florian
1
Sanahuja Peris, Guillermo
1
Schilhaneck, Michael
1
Stieler, Maximilian
1
Törőcsik, Mária
1
Uhrich, Sebastian
1
Wada, Yukako
1
Wesaala, Brian
1
more ...
less ...
Published in...
All
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
4
Customer-centric marketing strategies : tools for building organizational performance
3
Strategies in sports marketing : technologies and emerging trends
3
Management und Marketing im Sport : betriebswirtschaftliche Grundlagen und Anwendungen der Sportökonomie
2
Marketing analysis in sport business : global perspectives
2
Emotions and social interaction through the lens of service-dominant logic
1
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
1
Interdisciplinary management research XVI ; 1
1
Management im Sport : betriebswirtschaftliche Grundlagen und Anwendungen der modernen Sportökonomie
1
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
1
Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
1
Neue Herausforderungen an das Dienstleistungsmarketing
1
Public Sector Marketing Communications, Volume II : Traditional and Digital Perspectives
1
Sport im Fernsehen - zwischen gesellschaftlichem Anliegen und ökonomischen Interessen
1
Sportökonomie : das Bayreuther Konzept in zehn exemplarischen Lektionen
1
more ...
less ...
Source
All
ECONIS (ZBW)
24
Showing
1
-
10
of
24
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Public sector marketing communications : insights from/for the primus national football league rwanda
Madichie, Nnamdi
;
Igwe, Paul Agu
;
Hinson, Robert
;
Mbah, …
- In:
Public Sector Marketing Communications, Volume II : …
,
(pp. 239-264)
.
2023
Persistent link: https://www.econbiz.de/10014289804
Saved in:
2
Analyzing sport fan Facebook pages influences of post characteristics and brand attributes on fan engagement
Ma, Shang Chun
;
Chang, Ching-Hung
;
Ma, Shang-Ming
; …
- In:
Marketing analysis in sport business : global perspectives
,
(pp. 163-181)
.
2022
Persistent link: https://www.econbiz.de/10014311258
Saved in:
3
Brand attributes scale for professional sport teams : measuring strength, favorability, and uniqueness of team attributes
Wada, Yukako
;
Matsuoka, Hirotaka
- In:
Marketing analysis in sport business : global perspectives
,
(pp. 258-274)
.
2022
Persistent link: https://www.econbiz.de/10014311340
Saved in:
4
Value-influencing practices and triadic co-creation in team sports ecosystems
Stieler, Maximilian
;
Germelmann, Claas Christian
- In:
Emotions and social interaction through the lens of …
,
(pp. 55-87)
.
2018
Persistent link: https://www.econbiz.de/10011895191
Saved in:
5
Motivations of active sport consumption among the Hungarian population
Németh, Péter
;
Hegedüs, Réka
;
Csóka, László
; …
-
2020
Persistent link: https://www.econbiz.de/10012601638
Saved in:
6
Marken-Management für Vereine als Ansatz zur Sicherung langfristiger sportlich-wirtschaftlicher Erfolge
Riedmüller, Florian
- In:
Marken und Sport : aktuelle Aspekte der Markenführung …
,
(pp. 73-92)
.
2014
Persistent link: https://www.econbiz.de/10010354131
Saved in:
7
The ball is in your court : using socially responsible actions as an effective marketing tool
Mattera, Marina
;
Baena, Verónica
- In:
Strategies in sports marketing : technologies and …
,
(pp. 74-87)
.
2014
Persistent link: https://www.econbiz.de/10010362536
Saved in:
8
Getting brand commitment through Internet and mobile sports marketing : an insight on Real Madrid football team
Baena, Verónica
- In:
Strategies in sports marketing : technologies and …
,
(pp. 203-218)
.
2014
Persistent link: https://www.econbiz.de/10010362966
Saved in:
9
The state of corporate communications and marketing in Spanish professional sports clubs : facing challenges to achieve excellence
Sanahuja Peris, Guillermo
;
Blay Arráez, Rocío
- In:
Strategies in sports marketing : technologies and …
,
(pp. 157-186)
.
2014
Persistent link: https://www.econbiz.de/10010362969
Saved in:
10
Stakeholder Causal Scope centric market positioning : implications of Relationship Marketing indicators
Shams, S. M. Riad
- In:
Customer-centric marketing strategies : tools for …
,
(pp. 245-263)
.
2013
Persistent link: https://www.econbiz.de/10009668199
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->