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type_genre:"Article in journal"
~person:"Gangadharan, Nakul"
~person:"Klingler, Walter"
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Fernsehprogramm
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Television programme
4
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Journal of promotion management : innovations in planning and applied research
2
Media-Perspektiven
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ECONIS (ZBW)
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Examining the influence of endorser credibility on brand placements in reality shows through placement appeal : emotional vs rational appeal
Natarajan, Thamaraiselvan
;
Jayapal, Jegan
;
Jegan, …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
6
,
pp. 759-790
Persistent link: https://www.econbiz.de/10014287770
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2
The television cult : prevalence of brand placements in an Indian reality show
Natarajan, Thamaraiselvan
;
Jayapal, Jegan
;
Gangadharan, …
- In:
Journal of promotion management : innovations in …
27
(
2021
)
7
,
pp. 971-997
Persistent link: https://www.econbiz.de/10012623360
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3
Was Kinder sehen : eine Analyse der Fernsehnutzung Drei- bis 13-jähriger 2008
Feierabend, Sabine
;
Klingler, Walter
- In:
Media-Perspektiven
(
2009
)
3
,
pp. 113-128
Persistent link: https://www.econbiz.de/10003824992
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4
Programmangebote und Spartennutzung im Fernsehen 2006 : Spartennutzung in Zeiten des Medienwandels
Gerhards, Maria
;
Klingler, Walter
- In:
Media-Perspektiven
(
2007
)
12
,
pp. 608-621
Persistent link: https://www.econbiz.de/10003611510
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