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type_genre:"Bibliography included"
~subject:"Relationship marketing"
~type_genre:"Fallstudie"
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Search: subject_exact:"Onlinehandel"
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Relationship marketing
Online retailing
116
Online-Handel
116
Deutschland
35
Germany
35
Electronic Commerce
22
Business model
19
Geschäftsmodell
19
E-commerce
16
Beziehungsmarketing
13
Consumer behaviour
11
Konsumentenverhalten
11
Theorie
9
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9
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9
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9
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8
Book trade
8
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8
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8
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8
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7
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6
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5
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Digitalisierung
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95
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95
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2
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Werro, Nicolas
2
Ahujy, Vandana
1
Castañeda, José Alberto
1
Chua, Alton Y. K.
1
Duquesnois, Franck
1
Döbler, Thomas
1
Gurău, Călin
1
Hudson, Brett
1
Kumar, Sameer
1
Kunhardt, Felix von
1
Liu, Zheng
1
Lowry, Josie
1
Lu, Yaqiong
1
Ma, Lei
1
Meyer, Matthias
1
Phan, Dien D.
1
Rix, Raimund
1
Schenk, Michael
1
Schmidt, Inga D.
1
Schwaiger, Manfred
1
Stormer, Henrik
1
Veglio, Valerio
1
Vogel, Douglas R.
1
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Customer-centric marketing strategies : tools for building organizational performance
1
Digitalisierung des Handels mit ePace : innovative E-Commerce-Geschäftsmodelle und digitale Zeitvorteile
1
E-marketing ; Vol. 1
1
E-retailing challenges and opportunities in the global marketplace
1
Electronic retailing
1
Fuzzy management methods
1
Handbook of research on effective marketing in contemporary globalism
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of electronic customer relationship management : IJECRM
1
Journal of business and psychology
1
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
1
Markt, Kommunikation, Innovation : MKI
1
Springer / Management/Business for professionals
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The international journal of productivity and performance management : IJPPM
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ECONIS (ZBW)
13
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1
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10
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13
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date (oldest first)
1
Competing through logistics management : studies on e-retailing in China
Lu, Yaqiong
;
Liu, Zheng
;
Ma, Lei
- In:
E-retailing challenges and opportunities in the global …
,
(pp. 256-275)
.
2016
Persistent link: https://www.econbiz.de/10011506301
Saved in:
2
Fuzzy classification of online customers
Werro, Nicolas
-
2015
Persistent link: https://www.econbiz.de/10011296387
Saved in:
3
Louis Vuitton : using digital presence for brand repositioning and CRM
Ahujy, Vandana
- In:
Handbook of research on effective marketing in …
,
(pp. 315-324)
.
2014
Persistent link: https://www.econbiz.de/10010403471
Saved in:
4
Beschleunigte Conversion-Sellaround-Widgets als modernes Verkaufsinstrument im Zeitalter des SoLoMo
Kunhardt, Felix von
- In:
Digitalisierung des Handels mit ePace : innovative …
,
(pp. 315-330)
.
2013
Persistent link: https://www.econbiz.de/10009773855
Saved in:
5
The strategic importance of data mining analysis for customer-centric marketing strategies
Veglio, Valerio
- In:
Customer-centric marketing strategies : tools for …
,
(pp. 126-148)
.
2013
Persistent link: https://www.econbiz.de/10009668204
Saved in:
6
A fuzzy logic approach for the assessment of online customers
Werro, Nicolas
;
Stormer, Henrik
-
2012
Persistent link: https://www.econbiz.de/10009575371
Saved in:
7
The website as an integrated marketing tool : an exploratory study of French wine producers
Gurău, Călin
;
Duquesnois, Franck
- In:
Journal of small business and entrepreneurship : JSBE ; …
24
(
2011
)
1
,
pp. 17-28
Persistent link: https://www.econbiz.de/10008987960
Saved in:
8
Relationship between customer satisfaction and loyalty on the internet
Castañeda, José Alberto
- In:
Journal of business and psychology
26
(
2011
)
3
,
pp. 371-383
Persistent link: https://www.econbiz.de/10009301991
Saved in:
9
How Web 2.0 supports customer relationship management in Amazon
Chua, Alton Y. K.
- In:
International journal of electronic customer …
5
(
2011
)
3/4
,
pp. 288-304
Persistent link: https://www.econbiz.de/10009489244
Saved in:
10
Consumer purchase process improvements in e-tailing operations : a case study
Kumar, Sameer
;
Hudson, Brett
;
Lowry, Josie
- In:
The international journal of productivity and …
59
(
2010
)
3/4
,
pp. 388-403
Persistent link: https://www.econbiz.de/10003976274
Saved in:
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