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type_genre:"Collection of articles written by one author"
~subject:"Internationales Marketing"
~type_genre:"Sammelwerk"
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Internationales Marketing
B-to-B-Marketing
108
Business-to-business marketing
108
Lieferantenmanagement
41
Supplier relationship management
41
Business-to-Business-Marketing
27
Marketingmanagement
27
Marketing management
24
Deutschland
22
Investitionsgütermarketing
22
Theorie
22
Theory
22
Germany
21
Marketing
19
Beziehungsmarketing
13
Relationship marketing
13
Beschaffung
10
Preismanagement
10
Pricing strategy
10
Procurement
10
Business network
9
Innovation management
9
Innovationsmanagement
9
Physical distribution
9
Unternehmensnetzwerk
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Leistungsbündel
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Strategic management
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USA
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United States
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Verkauf
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Betriebliche Wertschöpfung
5
Dienstleistungsmarketing
5
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Investitionsgüterindustrie
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Collection of articles written by one author
Sammelwerk
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40
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14
Aufsatz im Buch
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12
Bibliografie enthalten
8
Bibliography included
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Collection of articles of several authors
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Aufsatzsammlung
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German
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Bruhn, Manfred
1
Hofmaier, Richard
1
Kleinaltenkamp, Michael
1
Meffert, Heribert
1
Plinke, Wulff
1
Samiee, Saeed
1
Turnbull, Peter W.
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Valla, Jean-Paul
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Engineering online library
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Routledge library editions / International business
1
Technischer Vertrieb
1
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ECONIS (ZBW)
5
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Strategies for international industrial marketing : the management of customer relationships in European industrial markets
Turnbull, Peter W.
(
contributor
); …
-
2013
-
[Nachdr. der Ausgabe] Croom Helm, London, 1986
Persistent link: https://www.econbiz.de/10009679469
Saved in:
2
Special issue: Global marketing effectiveness via alliances and electronic commerce in business-to-business markets
Samiee, Saeed
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003640064
Saved in:
3
Strategisches Business-to-Business-Marketing : mit 54 Tabellen
Kleinaltenkamp, Michael
(
ed.
);
Plinke, Wulff
(
ed.
)
-
2002
-
2. Auflage
Persistent link: https://www.econbiz.de/10001684266
Saved in:
4
Marktorientierte Unternehmensführung im Umbruch : Effizienz und Flexibilität als Herausforderungen des Marketing
Bruhn, Manfred
(
ed.
);
Meffert, Heribert
(
contributor
); …
-
1994
Persistent link: https://www.econbiz.de/10000423352
Saved in:
5
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
Hofmaier, Richard
(
ed.
)
-
1993
-
2. Aufl.
Persistent link: https://www.econbiz.de/10000346075
Saved in:
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