//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
type_genre:"Fallstudie"
~isPartOf:"Marketing intelligence & planning"
~source:"econis"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Small and medium-sized enterprises"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
KMU
3
SME
3
Brand management
2
Markenführung
2
Beziehungsmarketing
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Fashion
1
Inter-firm cooperation
1
Italien
1
Italy
1
Leather industry
1
Lederindustrie
1
Lieferkette
1
Marketing management
1
Marketingmanagement
1
Mexico
1
Mexiko
1
Mode
1
Organisationsstruktur
1
Organizational structure
1
Relationship marketing
1
Social values
1
Soziale Werte
1
Spain
1
Spanien
1
Supply chain
1
Unternehmenskooperation
1
more ...
less ...
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Fallstudie
Article in journal
29
Aufsatz in Zeitschrift
29
Case study
3
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
3
Author
All
Centeno, Edgar
1
Fraj-Andrés, Elena
1
Guercini, Simone
1
Hart, Susan
1
López-Pérez, M. Eugenia
1
Melero-Polo, Iguácel
1
Vázquez-Carrasco, Rosario
1
Woodside, Arch G.
1
more ...
less ...
Published in...
All
Marketing intelligence & planning
Entrepreneurship marketing : principles and practice of SME marketing
22
Wissensmanagement im Mittelstand : Grundlagen - Lösungen - Praxisbeispiele
15
International journal of management practice : IJMP
9
Journal of small business and enterprise development
9
Cases on SMEs and open innovation : applications and investigations
8
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
8
Herausforderung Reorganisation : ein Leitfaden zur Einführung ganzheitlicher Geschäftsmodelle in kleinen und mittleren Unternehmen
5
Internationalisierung deutscher Unternehmen : Strategien, Instrumente und Konzepte für den Mittelstand
5
SMEs and open innovation : global cases and initiatives
5
Strategic innovation in small firms : an international analysis of innovation and strategic decision making in small to medium sized enterprises
5
Berichte aus der Betriebswirtschaft
4
Der Aufgabenbezogene Informationsaustausch : zeitweilige partizipative Gruppenarbeit zur Problemlösung ; mit besonderem Blick auf Organisationsentwicklung, Wissensmanagement und betriebliche Gesundheitsvorsorge
4
Fallstudien zum Internationalen Management : Grundlagen - Praxiserfahrungen - Perspektiven
4
HMD : Praxis der Wirtschaftsinformatik
4
International journal of business excellence
4
International journal of globalisation and small business : IJGSB
4
International journal of technology management : IJTM
4
Long range planning : LRP ; international journal of strategic management
4
Schriftenreihe Strategisches Management
4
The international journal of entrepreneurship and innovation
4
The international journal of human resource management
4
Zeitschrift für KMU und Entrepreneurship : ZfKE
4
Change Management Praxisfälle : Veränderungsschwerpunkte Organisation, Team, Individuum
3
Contemporary challenges to international business
3
Gabler Edition Wissenschaft
3
Gabler Research
3
Harvard-Business-Manager : das Wissen der Besten
3
IMADI.net-Projektbericht
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Innovation and entrepreneurship : successful start-ups and businesses in emerging economies
3
International journal of business information systems : IJBIS
3
International journal of commerce and management
3
International journal of production research
3
Management decision : MD
3
Management-Instrumente in kleinen und mittleren Unternehmen
3
Piccola impresa
3
Premier reference source
3
Service business : an international journal
3
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
3
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Company image and corporate social responsibility : reflecting with SMEs' managers
Fraj-Andrés, Elena
;
López-Pérez, M. Eugenia
; …
- In:
Marketing intelligence & planning
30
(
2012
)
2
,
pp. 266-280
Persistent link: https://www.econbiz.de/10009570952
Saved in:
2
The use of communication activities in the development of small to medium-sized enterprise brands
Centeno, Edgar
;
Hart, Susan
- In:
Marketing intelligence & planning
30
(
2012
)
2
,
pp. 250-265
Persistent link: https://www.econbiz.de/10009570956
Saved in:
3
A strategic supply chain approach : consortium marketing in the Italian leatherwear industry
Guercini, Simone
;
Woodside, Arch G.
- In:
Marketing intelligence & planning
30
(
2012
)
7
,
pp. 700-716
Persistent link: https://www.econbiz.de/10009671115
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->