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type_genre:"Fallstudie"
~subject:"Bespielte Medien"
~subject:"Brand management"
~subject:"Tourismusregion"
~type_genre:"Ratgeber"
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Organic integration : the natural process underlying communication integration
Smith, Brian G.
- In:
Journal of communication management : an international …
16
(
2012
)
1
,
pp. 4-19
Persistent link: https://www.econbiz.de/10009570951
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2
The relationships of on-site film-tourism experiences, satisfaction, and behavioral intentions : the case of Asian audience's responses to a Korean historical TV drama
Kim, Sangkyun
- In:
Journal of travel and tourism marketing
29
(
2012
)
5/6
,
pp. 472-484
Persistent link: https://www.econbiz.de/10009627557
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3
SF-filmvillage as a movie tourism destination : a case study of movie tourist push motivations
Suni, Jarno
;
Komppula, Raija
- In:
Journal of travel and tourism marketing
29
(
2012
)
5/6
,
pp. 460-471
Persistent link: https://www.econbiz.de/10009627559
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4
Home video unit transforms itself to adapt to the shift to digital consumption
Dasgupta, Tathagata
- In:
Global business and organizational excellence : a …
31
(
2011/12
)
6
,
pp. 16-33
Persistent link: https://www.econbiz.de/10009615510
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