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type_genre:"Government document"
~isPartOf:"Journal of marketing management : MM"
~subject:"Pharmaceutical industry"
~subject:"Taiwan"
~type_genre:"Article in journal"
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Journal of marketing management : MM
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
15
International journal of pharmaceutical and healthcare marketing : IJPHM
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Health marketing quarterly
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International journal of pharmaceutical and healthcare marketing
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Presciption drug communication strategies : a comparative analysis of physician attitudes in Europe, the Middle East, and the Far East
Reast, Jon D.
;
Lindgreen, Adam
;
Palihawadana, Dayananda
; …
- In:
Journal of marketing management : MM
27
(
2011
)
3/4
,
pp. 336-360
Persistent link: https://www.econbiz.de/10008990560
Saved in:
2
A grounded theory of doctors' information search behaviour : implications for information provision, pharmaceutical market entry and development
Black, Iain
;
Tagg, Stephen
- In:
Journal of marketing management : MM
23
(
2007
)
3/4
,
pp. 347-366
Persistent link: https://www.econbiz.de/10003459048
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