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type_genre:"Reprint"
~isPartOf:"Sage library in business and management"
~isPartOf:"The Harvard business review classics series"
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International marketing
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Internationales Marketing
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Multinationales Unternehmen
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Transnational corporation
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Auslandsinvestition
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Betriebliche Finanzwirtschaft
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Brasilien
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Lieberthal, Kenneth G.
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Plath, Allan R.
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Prahalad, Coimbatore K.
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Pugh, Derek Salman
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Sage library in business and management
The Harvard business review classics series
International marketing ; Vol. 1
12
International marketing ; Vol. 2
12
International marketing ; Vol. 3
8
Cross-cultural and critical perspectives on brands
7
Rapid internationalization and international new ventures
3
Small business exporting: adoption of innovation
3
Legends in marketing
2
Macromarketing - a global focus ; Vol. 4
2
Major theoretical debates and contemporary issues in marketing theory
2
Brand management ; Vol. 1
1
Brand management ; Vol. 2
1
Corporate brand and corporate reputation
1
Critical perspectives on business and management
1
Ethics, environment and social impacts
1
Future directions
1
Global-local consumption
1
Ideas with impact
1
International entrepreneurship
1
International management of research and development
1
Macromarketing - a global focus ; Vol. 2
1
Measuring and managing brands
1
Michael Porter ; Vol. 4
1
Routledge library editions / International business
1
Strategy and globalization ; Vol. 1
1
Strategy and globalization ; Vol. 2
1
The Harvard business review paperback series
1
The development of critical perspectives in marketing
1
The impact of theory on representations of the consumer and the marketing organisation
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The nature and scope of marketing research
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The end of corporate imperialism
Prahalad, Coimbatore K.
;
Lieberthal, Kenneth G.
-
2008
-
Reprint
Persistent link: https://www.econbiz.de/10003752214
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International business and management
Pugh, Derek Salman
(
contributor
); …
-
2003
Persistent link: https://www.econbiz.de/10001704634
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