//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
type_genre:"Reprint"
~source:"econis"
~subject:"Globalisierung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Internationales Marketing"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Globalisierung
International marketing
73
Internationales Marketing
73
Globalization
16
Welt
14
World
14
Marketing management
12
Marketingmanagement
12
Consumer behaviour
10
Konsumentenverhalten
10
Multinationales Unternehmen
10
Transnational corporation
10
Marketing theory
9
Marketingtheorie
9
Export
7
Brand image
6
Brand management
6
China
6
Cultural identity
6
Developing countries
6
Entwicklungsländer
6
Kulturelle Identität
6
Markenführung
6
Markenimage
6
Distribution channel
4
USA
4
United States
4
Vertriebsweg
4
Brand
3
Business network
3
International market entry
3
Internationaler Markteintritt
3
KMU
3
Markenartikel
3
SME
3
Strategic management
3
Strategisches Management
3
Theorie
3
Theory
3
Unternehmensnetzwerk
3
more ...
less ...
Type of publication
All
Article
16
Type of publication (narrower categories)
All
Reprint
Article in journal
256
Aufsatz in Zeitschrift
256
Aufsatz im Buch
98
Book section
98
Collection of articles of several authors
30
Sammelwerk
30
Case study
15
Fallstudie
15
Hochschulschrift
15
Graue Literatur
14
Lehrbuch
14
Non-commercial literature
14
Textbook
13
Thesis
12
Aufsatzsammlung
10
Arbeitspapier
7
Konferenzschrift
7
Working Paper
7
Conference proceedings
6
Bibliografie enthalten
5
Bibliography included
5
Fallstudiensammlung
5
Glossar enthalten
5
Glossary included
5
Conference paper
4
Konferenzbeitrag
4
Bibliografie
2
CD-ROM, DVD
2
Handbook
2
Handbuch
2
Forschungsbericht
1
Guidebook
1
Ratgeber
1
Systematic review
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
16
Author
All
Craig, C. S.
2
Douglas, Susan P.
2
Jacobs, Laurence W.
2
Koed Madsen, Tage
2
Samli, A. Coskun
2
Wills, James R.
2
Yip, George S.
2
Applbaum, Kalman
1
Cavusgil, S. Tamer
1
Coundouriotis, George A.
1
Evangelista, Felicitas
1
Harris, Simon
1
Kilbourne, William E.
1
Mooij, Marieke K. de
1
Servais, Per
1
Skovbjerg Rasmussen, Erik
1
Solberg, Carl Arthur
1
Walters, Peter G.
1
Welch, Denice Ellen
1
Welch, Lawrence S.
1
Wheeler, Colin
1
more ...
less ...
Published in...
All
International marketing ; Vol. 2
4
International marketing ; Vol. 1
3
Rapid internationalization and international new ventures
2
Cross-cultural and critical perspectives on brands
1
Future directions
1
International entrepreneurship
1
Macromarketing - a global focus ; Vol. 4
1
Strategy and globalization ; Vol. 1
1
Strategy and globalization ; Vol. 2
1
The development of critical perspectives in marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
10
of
16
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Convergence and divergence in consumer behaviour : implications for global advertising
Mooij, Marieke K. de
-
2009
Persistent link: https://www.econbiz.de/10003785265
Saved in:
2
Diagnosing global strategy potential : the world chocolate confectionery industry
Yip, George S.
;
Coundouriotis, George A.
-
2009
Persistent link: https://www.econbiz.de/10003786948
Saved in:
3
Global strategy ... in a world of nations?
Yip, George S.
-
2009
Persistent link: https://www.econbiz.de/10003787093
Saved in:
4
Crossing border : globalization as myth and charter in American transnational consumer marketing
Applbaum, Kalman
-
2009
Persistent link: https://www.econbiz.de/10003832360
Saved in:
5
The internationalization process and networks : a strategic management perspective
Welch, Denice Ellen
;
Welch, Lawrence S.
-
2009
Persistent link: https://www.econbiz.de/10003834136
Saved in:
6
The founding of the born global company in Denmark and Australia : sensemaking and networking
Skovbjerg Rasmussen, Erik
;
Koed Madsen, Tage
; …
-
2009
Persistent link: https://www.econbiz.de/10003834174
Saved in:
7
The internationalization of born globals : an evolutionary process?
Koed Madsen, Tage
;
Servais, Per
-
2009
Persistent link: https://www.econbiz.de/10003834385
Saved in:
8
Entrepreneurs' relationships for internationalization : functions, origins and strategies
Harris, Simon
;
Wheeler, Colin
-
2009
Persistent link: https://www.econbiz.de/10003834664
Saved in:
9
Globalization and development : an expanded macromarketing view
Kilbourne, William E.
-
2009
Persistent link: https://www.econbiz.de/10003876649
Saved in:
10
Developing strategies for global markets : an evolutionary perspective
Craig, C. S.
;
Douglas, Susan P.
-
2008
Persistent link: https://www.econbiz.de/10003655232
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->