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type_genre:"Reprint"
~source:"econis"
~subject:"Welt"
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Search: subject_exact:"Internationales Marketing"
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Welt
International marketing
73
Internationales Marketing
73
Globalisierung
16
Globalization
16
World
14
Marketing management
12
Marketingmanagement
12
Consumer behaviour
10
Konsumentenverhalten
10
Multinationales Unternehmen
10
Transnational corporation
10
Marketing theory
9
Marketingtheorie
9
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7
Brand image
6
Brand management
6
China
6
Cultural identity
6
Developing countries
6
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6
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6
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4
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3
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83
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14
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Craig, C. S.
2
Douglas, Susan P.
2
Jacobs, Laurence W.
2
Samli, A. Coskun
2
Wills, James R.
2
Cavusgil, S. Tamer
1
Consalvo, Mia
1
Coundouriotis, George A.
1
Elliott, Richard
1
Hewett, Kelly
1
Hill, John S.
1
Holt, Douglas B.
1
Iyer, Ramesh T.
1
Knight, Gary A.
1
Madden, Thomas Justin
1
Mooij, Marieke K. de
1
Quelch, John A.
1
Roth, Martin S.
1
Taylor, Earl L.
1
Walters, Peter G.
1
Yip, George S.
1
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International marketing ; Vol. 2
5
Cross-cultural and critical perspectives on brands
3
International marketing ; Vol. 1
2
Critical perspectives on business and management
1
Global-local consumption
1
International marketing ; Vol. 3
1
Strategy and globalization ; Vol. 1
1
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ECONIS (ZBW)
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1
Console video games and global corporations : creating a hybrid culture
Consalvo, Mia
-
2010
Persistent link: https://www.econbiz.de/10003916212
Saved in:
2
Cross-cultural and critical perspectives on brands
Elliott, Richard
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003784485
Saved in:
3
Convergence and divergence in consumer behaviour : implications for global advertising
Mooij, Marieke K. de
-
2009
Persistent link: https://www.econbiz.de/10003785265
Saved in:
4
How global brands compete
Holt, Douglas B.
;
Quelch, John A.
;
Taylor, Earl L.
-
2009
Persistent link: https://www.econbiz.de/10003785267
Saved in:
5
Managing images in different cultures : a cross-national study of color meanings and preferences
Madden, Thomas Justin
;
Hewett, Kelly
;
Roth, Martin S.
-
2009
Persistent link: https://www.econbiz.de/10003785591
Saved in:
6
Diagnosing global strategy potential : the world chocolate confectionery industry
Yip, George S.
;
Coundouriotis, George A.
-
2009
Persistent link: https://www.econbiz.de/10003786948
Saved in:
7
Developing strategies for global markets : an evolutionary perspective
Craig, C. S.
;
Douglas, Susan P.
-
2008
Persistent link: https://www.econbiz.de/10003655232
Saved in:
8
Configural advantage in global markets
Craig, C. S.
;
Douglas, Susan P.
-
2008
Persistent link: https://www.econbiz.de/10003655242
Saved in:
9
Global market segmentation : methodologies and challenges
Walters, Peter G.
-
2008
Persistent link: https://www.econbiz.de/10003655879
Saved in:
10
International services marketing : review of research, 1980 - 1998
Knight, Gary A.
-
2008
Persistent link: https://www.econbiz.de/10003655892
Saved in:
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