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type_genre:"Thesis"
~language:"eng"
~subject:"Bankmarketing"
~type_genre:"Book section"
~type_genre:"Ratgeber"
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A study on marketing strategies of banking services during covid times
Ramakrishnan, Sheeja
;
Krishnan, Namitha
- In:
Repositioning business : a strategic response to …
,
(pp. 86-102)
.
2022
Persistent link: https://www.econbiz.de/10013183890
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2
Digital marketing and geopolitical uncertainty in banking portfolio management : evidence for China commercial banks
Ntasis, Lazaros
;
Kountzakis, Christos E.
;
Koronios, …
- In:
Developing digital marketing : relationship perspectives
,
(pp. 65-73)
.
2021
Persistent link: https://www.econbiz.de/10012585702
Saved in:
3
Marketing of bank services : a case study of Slovak banks
Csikosova, Adriana
;
Janoskova, Maria
;
Culkova, Katarina
- In:
Banking : services, opportunities and risks
,
(pp. 61-97)
.
2017
Persistent link: https://www.econbiz.de/10011762548
Saved in:
4
When errors occur
Hagen, Jan U.
- In:
Client centricity : relationship management in banking
,
(pp. 73-90)
.
2015
Persistent link: https://www.econbiz.de/10010530633
Saved in:
5
Is persuasion an art or a learnable skill?
Frey, Dieter
;
Graupmann, Verena
- In:
Client centricity : relationship management in banking
,
(pp. 43-72)
.
2015
Persistent link: https://www.econbiz.de/10010530635
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6
Strategic customer orientation
Kupp, Martin
- In:
Client centricity : relationship management in banking
,
(pp. 11-26)
.
2015
Persistent link: https://www.econbiz.de/10010530638
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7
Marketing ethical banking
Paulet, Elisabeth
;
Relaño, Francesc
- In:
Ethics in marketing and communications : towards a …
,
(pp. 109-122)
.
2012
Persistent link: https://www.econbiz.de/10009407017
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8
Bank 2.0 : how customer behaviour and technology will change the future of financial services
King, Brett
-
2010
Persistent link: https://www.econbiz.de/10009152738
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9
Marketing strategies of financial services by commercial banks : a study on Sundergargh District of Orissa
Tripathy, Umakanta
- In:
Storming the global business : rise of the Asian tigers
,
(pp. 69-83)
.
2010
Persistent link: https://www.econbiz.de/10009012441
Saved in:
10
The CRM process and the banking industry : insights from the marketing literature
Mantrala, Murali K.
;
Krafft, Manfred
;
Dong, Beibei
; …
- In:
Advances in banking technology and management : impacts …
,
(pp. 159-185)
.
2008
Persistent link: https://www.econbiz.de/10003606642
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