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type_genre:"Working Paper"
~isPartOf:"Advances in National Brand and Private Label Marketing : 10th International Conference, 2023"
~subject:"Ethics"
~subject:"Private label brands"
~type_genre:"Konferenzbeitrag"
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Does retailer activism increase consumers' perception of private label brand equity?
D’Arco, Mario
;
Marino, Vittoria
;
Resciniti, Riccardo
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 23-30)
.
2023
Persistent link: https://www.econbiz.de/10014289822
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