//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"free"
~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~isPartOf:"Psychology & marketing"
~subject:"Advertising effects"
~subject:"Social web"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenidentität"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
Social web
Brand image
17
Markenimage
17
Consumer behaviour
16
Konsumentenverhalten
16
Brand management
14
Markenführung
14
Beziehungsmarketing
6
Brand
6
Markenartikel
6
Relationship marketing
6
Corporate Social Responsibility
3
Corporate social responsibility
3
Customer satisfaction
3
Designation of origin
3
Herkunftsbezeichnung
3
Kundenzufriedenheit
3
Consumer boycott
2
Credibility
2
Experiment
2
Fashion
2
Glaubwürdigkeit
2
Internet marketing
2
Konsumentenboykott
2
Mode
2
Online-Marketing
2
Signalling
2
Social Web
2
Tourism marketing
2
Tourismusmarketing
2
Viral marketing
2
Virales Marketing
2
Virtual reality
2
Virtuelle Realität
2
Werbewirkung
2
anti-consumption
2
augmented reality
2
branding
2
purchase intention
2
more ...
less ...
Online availability
All
Free
Undetermined
25
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Haggerty, Nicole
1
Honora, Andreawan
1
Ingendahl, Moritz
1
Meißner, Martin
1
Mädche, Alexander
1
Perdue, Richard R.
1
Rauschnabel, Philipp A.
1
Shin, Hakseung
1
Vogel, Tobias
1
Wänke, Michaela
1
Zadeh, Maryam Memar
1
Zanger, Vera
1
more ...
less ...
Published in...
All
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
Psychology & marketing
Cogent business & management
12
Administrative Sciences : open access journal
4
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
3
Journal of Asian finance, economics and business : JAFEB
3
Journal of global marketing
3
Journal of open innovation : technology, market, and complexity
3
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
3
Marketing i menedžment innovacij : m&mi
3
Pakistan journal of commerce and social sciences
3
Verslas : teorija ir praktika : Vilniaus Gedimino Technikos Universiteto mokslo žurnalas
3
Working paper series
3
Asian journal of business and accounting : AJBA
2
Business and Economic Research : BER
2
Business strategy and the environment
2
Consumer behavior review : CBR
2
Digital business
2
Emerging Markets Journal : EMAJ
2
European research studies
2
Future Business Journal
2
International journal of advertising : the review of marketing communications
2
Journal of marketing and consumer behaviour in emerging markets
2
Journal of promotion management : innovations in planning and applied research
2
Journal of risk and financial management : JRFM
2
Management dynamics in the knowledge economy
2
Markstones-Arbeitspapiere
2
Naše gospodarstvo : NG
2
Working papers / TSE : WP
2
Young consumers : insight and ideas for responsible marketers
2
Advances in management & applied economics
1
Advancing insights on brand management
1
Arab economic and business journal
1
Arbeitspapiere zur mathematischen Wirtschaftsforschung
1
BSE working paper : working papers
1
Business systems research : a system view accross technology & economics : the journal of Society for Advancing Innovation and Research in Economy
1
CESifo working papers
1
Central European business review : CEBR
1
Cogent economics & finance
1
Discussion paper / Universität St. Gallen, Volkswirtschaftliche Abteilung ; School of Economics and Political Science, Department of Economics
1
Discussion papers / Governance and the Efficiency of Economic Systems
1
more ...
less ...
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
2
Brand placements in video games : how local in-game experiences influence brand attitudes
Ingendahl, Moritz
;
Vogel, Tobias
;
Mädche, Alexander
; …
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 274-287
Persistent link: https://www.econbiz.de/10014290543
Saved in:
3
Beyond the gimmick : how affective responses drive brand attitudes and intentions in augmented reality marketing
Zanger, Vera
;
Meißner, Martin
;
Rauschnabel, Philipp A.
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1285-1301
Persistent link: https://www.econbiz.de/10013280095
Saved in:
4
Customer nontransactional value cocreation in an online hotel brand community : driving motivation, engagement behavior, and value beneficiary
Shin, Hakseung
;
Perdue, Richard R.
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
5
,
pp. 1088-1104
Persistent link: https://www.econbiz.de/10013258957
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->