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~accessRights:"free"
~person:"Burmann, Christoph"
~subject:"Business-to-business marketing"
~subject:"Internet marketing"
~type_genre:"Working Paper"
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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Online-Handel und digitales Marketing : eine strategische Option für die Markenhersteller zur Verringerung der Verhandlungsmacht des Einzelhandels
Burmann, Christoph
;
Kiefel, Nicola
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2011
Persistent link: https://www.econbiz.de/10009758284
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