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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Fashion branding and communication : core strategies of European luxury brands"
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Brand architecture
7
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7
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6
Brand
4
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European journal of marketing : EJM
Fashion branding and communication : core strategies of European luxury brands
The journal of brand management : an international journal
26
Journal of business research : JBR
20
SpringerLink / Bücher
15
Industrial marketing management : the international journal for industrial and high-tech firms
8
International studies of management and organization
7
The journal of product & brand management
6
Journal of strategic marketing
5
Innovatives Markenmanagement
4
Journal of Product & Brand Management
4
Corporate reputation review : an international journal
3
Corporate social responsibility and environmental management
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Business ethics quarterly : the journal of the Society for Business Ethics
2
Corporate Branding in Logistics and Transportation : Recent Developments and Emerging Issues
2
International journal of contemporary hospitality management
2
International journal of hospitality management
2
International journal of internet marketing and advertising : IJIMA
2
Journal of Islamic marketing
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Journal of marketing communications
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Journal of marketing for higher education
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Marketing Intelligence & Planning
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Marketing intelligence & planning
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Routledge studies in marketing
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Springer eBooks / Business and Economics
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The journal of business & industrial marketing
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The marketing review
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African journal of business and economic research : AJBER
1
Agribusiness : an internat. journal
1
Asia Pacific Journal of Marketing and Logistics
1
Asia Pacific journal of marketing and logistics
1
Asia-Pacific journal of management research and innovation
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Brand the Future : systematische Markenentwicklung im B2B
1
Business horizons
1
Business research quarterly : BRQ
1
Corporate communications : an international journal
1
Corporate reputation review
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ECONIS (ZBW)
7
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1
Salvatore Ferragamo : brand heritage as main vector of brand extension and internationalization
Ostillio, Maria Carmela
;
Ghaddar, Sarah
- In:
Fashion branding and communication : core strategies of …
,
(pp. 73-99)
.
2017
Persistent link: https://www.econbiz.de/10012498307
Saved in:
2
Advances in corporate brand, corporate heritage, corporate identity and corporate marketing scholarship
Balmern, John M. T.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1462-1471
Persistent link: https://www.econbiz.de/10011754988
Saved in:
3
Corporate heritage brands, augmented role identity and customer satisfaction
Balmer, John M. T.
;
Chen, Weifeng
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1510-1521
Persistent link: https://www.econbiz.de/10011755156
Saved in:
4
Corporate branding in perspective : a typology
Schroeder, Jonathan E.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1522-1529
Persistent link: https://www.econbiz.de/10011755160
Saved in:
5
Leveraging the corporate brand : the importance of corporate brand innovativeness and brand architecture
Brexendorf, Tim Oliver
;
Keller, Kevin Lane
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1530-1551
Persistent link: https://www.econbiz.de/10011755173
Saved in:
6
Exploring the impact of employees' self-concept, brand identification and brand pride on brand citizenship behaviors
Helm, Sabrina Verena
;
Renk, Uwe
;
Mishra, Anubha
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 58-77
Persistent link: https://www.econbiz.de/10011453236
Saved in:
7
"Outposts of Britain" the General Post Office and the birth of a corporate iconic brand, 1930-1939
Heller, Michael
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 358-376
Persistent link: https://www.econbiz.de/10011574399
Saved in:
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