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~accessRights:"restricted"
~isPartOf:"International journal of market research : JMRS ; the journal of the Market Research Society"
~subject:"Konsumentenverhalten"
~subject:"Ordinal data"
~subject:"Qualitative research"
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International journal of market research : JMRS ; the journal of the Market Research Society
Qualitative market research : an international journal
11
Qualitative research in organizations and management : an international journal
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Young consumers : insight and ideas for responsible marketers
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Journal of business research : JBR
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of contemporary hospitality management
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Investigating political brand reputation with qualitative projective techniques from the perspective of young adults
Pich, Christopher
;
Guja Armannsdottir
;
Spry, Louise
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
2
,
pp. 198-213
Persistent link: https://www.econbiz.de/10011887284
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2
The benefits of quantifying qualitative brand data : a mixed-method approach for converting free brand associations to a brand equity index
Rahman, Kaleel
;
Areni, Charles Scott
- In:
International journal of market research : JMRS ; the …
58
(
2016
)
3
,
pp. 421-450
Persistent link: https://www.econbiz.de/10011586175
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