//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~subject:"Brand management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer Behaviour"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Consumer behaviour
299
Konsumentenverhalten
299
Internet marketing
83
Online-Marketing
83
Markenführung
78
Social Web
69
Social web
69
Beziehungsmarketing
65
Relationship marketing
65
Brand image
64
Markenimage
64
Advertising effects
49
Werbewirkung
49
Brand
44
Markenartikel
44
Viral marketing
42
Virales Marketing
42
Online retailing
41
Online-Handel
41
Advertising
26
Werbung
25
Social media
22
E-commerce
21
Electronic Commerce
21
Theorie
21
Theory
21
Distribution channel
20
Einzelhandel
20
Retail trade
20
Vertriebsweg
20
Emotion
18
Experiment
18
Personality psychology
17
Persönlichkeitspsychologie
17
Customer satisfaction
16
Kundenzufriedenheit
16
Cognition
11
Customer integration
11
Kognition
11
more ...
less ...
Online availability
All
Undetermined
Free
2
Type of publication
All
Article
78
Type of publication (narrower categories)
All
Article in journal
78
Aufsatz in Zeitschrift
78
Language
All
English
78
Author
All
Pauwels, Koen
3
Verlegh, Peeter
3
Bernritter, Stefan F.
2
Dekimpe, Marnik G.
2
Eelen, Jiska
2
Eigenraam, Anniek W.
2
Ewijk, Bernadette J. van
2
Gijsbrechts, Els
2
Hollebeek, Linda D.
2
Johnen, Marius
2
Lalwani, Ashok K.
2
Nguyen, Hang T.
2
Sattler, Henrik
2
Schnittka, Oliver
2
Steenkamp, Jan-Benedict E. M.
2
Warlop, Luk
2
Aksehirli, Zeynep
1
Aldás-Manzano, Joaquín
1
Almeida, Stefânia Ordovás de
1
Althuizen, Niek
1
Angle, Justin W.
1
Aroean, Lukman
1
Babin, Barry J.
1
Babin, Laurie A.
1
Bang, Hye Jin
1
Barcelos, Renato Hübner
1
Barros, Lucia S. G.
1
Batista, Juliana Moreira
1
Belk, Russell W.
1
Bell, Raoul
1
Bermejo-Berros, Jesús
1
Beukeboom, Camiel J.
1
Botelho, Delane
1
Bowman, Douglas
1
Brady, Michael
1
Buchner, Axel
1
Burmester, Alexa B.
1
Buzeta, Cristian
1
Calantone, Roger J.
1
Camiciottoli, Belinda Crawford
1
more ...
less ...
Published in...
All
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of business research : JBR
352
Journal of retailing and consumer services
219
The journal of product & brand management
184
The journal of brand management : an international journal
177
Asia Pacific journal of marketing and logistics
64
Journal of marketing communications
61
International journal of hospitality management
60
Journal of promotion management : innovations in planning and applied research
58
International journal of advertising : the review of marketing communications
55
Journal of strategic marketing
52
Psychology & marketing
51
Marketing intelligence & planning
50
SpringerLink / Bücher
47
Journal of international consumer marketing
43
International journal of internet marketing and advertising : IJIMA
40
International marketing review
40
Journal of marketing management : JMM ; journal of the Academy of Marketing
39
European journal of marketing : EJM
37
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
35
Journal of Islamic marketing
34
Marketing letters : a journal of research in marketing
33
International journal of consumer studies
32
Journal of the Academy of Marketing Science
32
European journal of marketing
31
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
31
Journal of fashion marketing and management
29
Journal of marketing
28
International journal of advertising : the quarterly review of marketing communications
27
Journal of global marketing
27
Industrial marketing management : the international journal for industrial and high-tech firms
25
International journal of contemporary hospitality management
25
International journal of market research
25
Journal of global fashion marketing : JGfM
25
Journal of travel and tourism marketing
25
Global business review
24
Journal of hospitality marketing & management
24
Journal of promotion management : JPM
24
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
23
more ...
less ...
Source
All
ECONIS (ZBW)
78
Showing
1
-
10
of
78
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Advertising's sequence of effects on consumer mindset and sales : a comparison across brands and product categories
Valenti, Albert
;
Yildirim, Gokhan
;
Vanhuele, Marc
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 435-454
Persistent link: https://www.econbiz.de/10014316631
Saved in:
2
How can non-fungible tokens bring value to brands
Colicev, Anatoli
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 30-37
Persistent link: https://www.econbiz.de/10014281891
Saved in:
3
Suspicious online product reviews : an empirical analysis of brand and product characteristics using Amazon data
Ko, Eunhee Emily
;
Bowman, Douglas
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 898-911
Persistent link: https://www.econbiz.de/10014451312
Saved in:
4
Estimating the effect of brand beliefs on brand evaluations when beliefs are measured with error
Sonnier, Garrett P.
;
Rutz, Oliver J.
;
Ward, Adrian F.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 552-569
Persistent link: https://www.econbiz.de/10014383228
Saved in:
5
Brand response to environmental turbulence : a framework and propositions for resistance, recovery and reinvention
Rego, Lopo L.
;
Brady, Michael
;
Leone, Robert P.
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 583-602
Persistent link: https://www.econbiz.de/10013271783
Saved in:
6
Value creation (vs value destruction) as an unintended consequence of negative comments on [innocuous] brand social media posts
Labrecque, Lauren I.
;
Markos, Ereni
;
Yuksel, Mujde
; …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 115-140
Persistent link: https://www.econbiz.de/10013397509
Saved in:
7
Sarcastic or assertive : how should brands reply to consumers' uncivil comments on social media in the context of brand activism?
Batista, Juliana Moreira
;
Barros, Lucia S. G.
;
Peixoto, …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 141-158
Persistent link: https://www.econbiz.de/10013397510
Saved in:
8
I am not what I like : endorsing brands on social media negatively affects consumers' self-evaluation
Bernritter, Stefan F.
;
Loermans, Annemijn C.
; …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 159-175
Persistent link: https://www.econbiz.de/10013397513
Saved in:
9
A conceptual framework of contemporary luxury consumption
Wang, Yajin
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 788-803
Persistent link: https://www.econbiz.de/10013399610
Saved in:
10
The impact of power distance belief on consumers' brand preferences
Wang, Jiexin
;
Lalwani, Ashok K.
;
DelVecchio, Devon
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 804-823
Persistent link: https://www.econbiz.de/10013399613
Saved in:
1
2
3
4
5
6
7
8
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->