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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Advertising effects"
~subject:"Theorie"
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Advertising effects
Theorie
Consumer behaviour
182
Konsumentenverhalten
182
Brand management
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Markenführung
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Brand image
38
Markenimage
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Beziehungsmarketing
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Pauwels, Koen
4
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Ewijk, Bernadette J. van
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Haan, Evert de
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
143
International journal of advertising : the review of marketing communications
133
Journal of retailing and consumer services
104
Journal of marketing communications
101
International journal of advertising : the quarterly review of marketing communications
69
Discussion paper / Centre for Economic Policy Research
66
Journal of promotion management : innovations in planning and applied research
66
SpringerLink / Bücher
53
Management science : journal of the Institute for Operations Research and the Management Sciences
52
Working paper / National Bureau of Economic Research, Inc.
45
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
42
International journal of internet marketing and advertising : IJIMA
41
European journal of operational research : EJOR
39
Discussion papers / CEPR
35
Journal of promotion management : JPM
35
Marketing letters : a journal of research in marketing
35
Psychology & marketing
34
Journal of economic behavior & organization : JEBO
32
International journal of industrial organization
31
Journal of advertising research
30
Operations research
30
International journal of hospitality management
29
Marketing intelligence & planning
29
The journal of product & brand management
29
Journal of marketing research
28
Economics letters
26
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
26
European journal of marketing
23
European journal of marketing : EJM
22
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
22
Springer eBook Collection / Business and Economics
22
Health marketing quarterly
21
Journal of current issues and research in advertising
21
Journal of marketing research : JMR
21
Asia Pacific journal of marketing and logistics
20
Information systems research : ISR
20
International journal of production economics
20
Journal of consumer marketing
20
Journal of the Academy of Marketing Science
20
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ECONIS (ZBW)
44
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1
Consumer preferences and firm technology choice
Liu, Yi
;
Yildirim, Pinar
;
Zhang, Z. John
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
1
,
pp. 41-55
Persistent link: https://www.econbiz.de/10015057188
Saved in:
2
Advertising's sequence of effects on consumer mindset and sales : a comparison across brands and product categories
Valenti, Albert
;
Yildirim, Gokhan
;
Vanhuele, Marc
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 435-454
Persistent link: https://www.econbiz.de/10014316631
Saved in:
3
Using different advertising humor appeals to generate firm-level warmth and competence impressions
Hoang, Chi
;
Knöferle, Klemens
;
Warlop, Luk
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 741-759
Persistent link: https://www.econbiz.de/10014451245
Saved in:
4
One-of-a-kind products : leveraging strict uniqueness in mass customization
Krause, Franziska
;
Görgen, Jonas
;
Bellis, Emanuel de
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 823-840
Persistent link: https://www.econbiz.de/10014451296
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5
Suspicious online product reviews : an empirical analysis of brand and product characteristics using Amazon data
Ko, Eunhee Emily
;
Bowman, Douglas
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 898-911
Persistent link: https://www.econbiz.de/10014451312
Saved in:
6
How culture shapes consumer responses to anthropomorphic products
Baskentli, Sara
;
Hadi, Rhonda
;
Lee, Leonard
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 495-512
Persistent link: https://www.econbiz.de/10014383225
Saved in:
7
The dark side of innovation : how new SKUs affect brand choice in the presence of consumer uncertainty and learning
Ewijk, Bernadette J. van
;
Gijsbrechts, Els
;
Steenkamp, …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 967-987
Persistent link: https://www.econbiz.de/10013471029
Saved in:
8
The risk of programmatic advertising : effects of website quality on advertising effectiveness
Shehu, Edlira
;
Abou Nabout, Nadia
;
Clement, Michel
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 663-677
Persistent link: https://www.econbiz.de/10012939494
Saved in:
9
How donor's regulatory focus changes the effectiveness of a sadness-evoking charity appeal
Choi, Jungsil
;
Park, Hyun Young
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 749-769
Persistent link: https://www.econbiz.de/10012939501
Saved in:
10
Online display advertising for CPG brands : (when) does it work?
Ewijk, Bernadette J. van
;
Stubbe, Astrid
;
Gijsbrechts, Els
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 271-289
Persistent link: https://www.econbiz.de/10012591030
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