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~accessRights:"restricted"
~isPartOf:"Journal of financial services marketing : JFSM"
~person:"Brennan, Ross"
~person:"McKechnie, Sally"
~person:"Pitt, Leyland F."
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Beziehungsmarketing
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Confidence
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Brennan, Ross
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Journal of financial services marketing : JFSM
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International Journal of Bank Marketing
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ECONIS (ZBW)
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Trust in cross-cultural b2b financial service relationships : the role of shared values
Houjeir, Roudaina
;
Brennan, Ross
- In:
Journal of financial services marketing : JFSM
21
(
2016
)
2
,
pp. 90-102
Persistent link: https://www.econbiz.de/10011537492
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2
The magic of branding : the role of "pledge", "turn" and "prestige" in fostering consumer trust in financial services
Moin, S. M. A.
;
Devlin, James
;
McKechnie, Sally
- In:
Journal of financial services marketing : JFSM
21
(
2016
)
2
,
pp. 113-126
Persistent link: https://www.econbiz.de/10011537494
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