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~accessRights:"restricted"
~isPartOf:"The journal of product & brand management"
~person:"Guzman, Francisco"
~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Brand management
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Consumer behaviour
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Brand image
7
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4
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Customer integration
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Angst
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Bandwagon luxury brand consumption behavior
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Beschwerdemanagement
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Bibliometrics
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Brand as a person
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Brand attachment
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Brand hate
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Brand perception
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Brand relationships
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Brand-cause fit
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Branding
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Guzman, Francisco
Alvarado-Karste, Diego
1
Amelia, Maria Veronica
1
Anh Tran Tram Truong
1
Arcand, Manon
1
Areni, Charles Scott
1
Atmaja, Ferry Tema
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Augusto, Mário Gomes
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Aurier, Philippe
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Baeck, Sunmee
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Balaji, M. S.
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Barbarossa, Camilla
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Basu, Meheli
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Billore, Aditya
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Bozkurt, Sıddık
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Breazeale, Mike
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Brexendorf, Tim Oliver
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Cai, Jian
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Chang, Chia-Wen
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Chang, Hua
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Chen, Jiawen
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Chieng, Fayrene
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Chrysochou, Polymeros
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Clark, Moira K.
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Cova, Bernard
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Dacin, Peter A.
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Das, Manish
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Davis, Svetlana V.
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Delzen, Marianne van
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Du, Peng
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Dwivedi, Abhishek
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Dwivedi, Yogesh Kumar
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The journal of product & brand management
Journal of business research : JBR
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The journal of brand management : an international journal
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The journal of consumer marketing
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ECONIS (ZBW)
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The impact of brand value co-creation on perceived CSR authenticity and brand equity
Muniz, Fernanda
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1338-1354
Persistent link: https://www.econbiz.de/10014485570
Saved in:
2
Evolving brand boundaries and expectations : looking back on brand equity, brand loyalty, and brand image research to move forward
Parris, Denise Linda
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 191-234
Persistent link: https://www.econbiz.de/10013552952
Saved in:
3
The evolution of brand management thinking over the last 25 years as recorded in the Journal of product and brand management
Veloutsou, Cleopatra
;
Guzman, Francisco
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 2-12
Persistent link: https://www.econbiz.de/10011666399
Saved in:
4
When perceived ability to influence plays a role : brand co-creation in Web 2.0
Kennedy, Eric
;
Guzman, Francisco
- In:
The journal of product & brand management
26
(
2017
)
4
,
pp. 342-350
Persistent link: https://www.econbiz.de/10011777351
Saved in:
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