Naeem, Muhammad - In: Qualitative Market Research: An International Journal 23 (2020) 2, pp. 287-307
advertisements and other marketing tactics. Research limitations/implications: The findings of this research will be beneficial for … from 40 customers of 5 top apparel brands based in the UK using non-directive and semi-structured interviews. The …: The findings highlight various social motivational factors that can inspire the creation, sharing and exchange of brand …