Bauer, Hans H.; Heinrich, Daniel; Schäfer, Daniela B. - In: Journal of Business Research 66 (2013) 8, pp. 1035-1043
With an ever-expanding market for diversified health food products, marketers can formulate a unique selling proposition by differentiating their brands using organic labels issued by an independent accredited institution for organic product testing. Using in-depth interviews, we verify four...