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~accessRights:"restricted"
~person:"Ko, Eunju"
~subject:"Brand management"
~subject:"Sustainable development"
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Search: subject_exact:"Consumer Behaviour"
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Brand management
Sustainable development
Consumer behaviour
35
Konsumentenverhalten
35
Markenführung
19
Luxury goods
18
Luxusgüter
18
Fashion
17
Mode
17
Brand
10
Markenartikel
10
Internet marketing
9
Online-Marketing
9
Brand image
8
Markenimage
8
Beziehungsmarketing
7
Relationship marketing
7
Advertising effects
5
Nachhaltiger Konsum
5
Nachhaltigkeit
5
Sustainability
5
Sustainable consumption
5
Textile distribution
5
Textilhandel
5
Werbewirkung
5
Advertising
4
Customer value
4
Kundenwert
4
Luxury brand
4
Marketing management
4
Marketingmanagement
4
Nachhaltige Entwicklung
4
Social Web
4
Social web
4
Werbung
4
Luxury
3
Sustainable fashion
3
purchase intention
3
Balance theory
2
Bekleidungsindustrie
2
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22
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23
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23
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English
23
Author
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Ko, Eunju
Han, Heesup
24
Loureiro, Sandra Maria Correia
23
Sarkar, Abhigyan
19
Guzman, Francisco
18
Japutra, Arnold
17
Melewar, T. C.
17
Phau, Ian
17
Sarkar, Juhi Gahlot
17
Bang, Nguyen
16
Gázquez-Abad, Juan Carlos
14
Khan, Imran
14
Diamantopoulos, Adamantios
13
Ekinci, Yuksel
13
Hollebeek, Linda D.
13
Martínez-López, Francisco J.
13
Veloutsou, Cleopatra
13
Ahn, Jiseon
12
Kunkel, Thilo
12
Park, Jungkun
12
Rahman, Zillur
12
Septianto, Felix
12
Paul, Justin
11
Romaniuk, Jenni
11
Valette-Florence, Pierre
11
Dens, Nathalie
10
Johnson, Lester W.
10
King, Ceridwyn
10
Pelsmacker, Patrick de
10
Rather, Raouf Ahmad
10
Sreejesh, S.
10
Torres, Ivonne M.
10
Zúñiga, Miguel Ángel
10
Casidy, Riza
9
Chen, Qimei
9
Gilal, Faheem Gul
9
Gilal, Naeem Gul
9
Gilal, Rukhsana Gul
9
Hwang, Jinsoo
9
Joshi, Richa
9
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Journal of business research : JBR
10
International journal of advertising : the review of marketing communications
5
Asia Pacific journal of marketing and logistics
2
International journal of advertising : the quarterly review of marketing communications
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
International journal of consumer studies
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
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ECONIS (ZBW)
23
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1
The interaction effect of fashion retailer categories on sustainable labels : the role of perceived benefits, ambiguity, trust, and purchase intention
Cho, Minjung
;
Ko, Eunju
;
Borenstein, Benjamin E.
- In:
International journal of advertising : the review of …
43
(
2024
)
6
,
pp. 1016-1038
Persistent link: https://www.econbiz.de/10015050105
Saved in:
2
The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
3
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
4
The metaverse experience in luxury brands
Jiang, Qi
;
Kim, Miyea
;
Ko, Eunju
;
Kim, Kyung Hoon
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2501-2520
Persistent link: https://www.econbiz.de/10014430263
Saved in:
5
Luxury customization and self-authenticity : implications for consumer wellbeing
Choi, Dayeon
;
Seo, Yuri
;
Septianto, Felix
;
Ko, Eunju
- In:
Journal of business research : JBR
141
(
2022
),
pp. 243-252
Persistent link: https://www.econbiz.de/10013168058
Saved in:
6
The role of cultural congruence in the art infusion effect
Seo, Yuri
;
Septianto, Felix
;
Ko, Eunju
- In:
Journal of consumer psychology : JCP ; the official …
32
(
2022
)
4
,
pp. 634-651
Persistent link: https://www.econbiz.de/10013426623
Saved in:
7
Consumer experiences of virtual reality : insights from VR luxury brand fashion shows
Jung, Jaesuk
;
Yu, Jihye
;
Seo, Yuri
;
Ko, Eunju
- In:
Journal of business research : JBR
130
(
2021
),
pp. 517-524
Persistent link: https://www.econbiz.de/10012544867
Saved in:
8
Sustainability and social media communication : how consumers respond to marketing efforts of luxury and non-luxury fashion brands
Kong, Hyun Min
;
Witmaier, Alexander
;
Ko, Eunju
- In:
Journal of business research : JBR
131
(
2021
),
pp. 640-651
Persistent link: https://www.econbiz.de/10012545032
Saved in:
9
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
10
UGC attributes and effects : implication for luxury brand advertising
Yu, Jihye
;
Ko, Eunju
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 945-967
Persistent link: https://www.econbiz.de/10012623909
Saved in:
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