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~accessRights:"restricted"
~subject:"Großbritannien"
~subject:"SME"
~type_genre:"Aufsatz in Zeitschrift"
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Großbritannien
SME
SME marketing
5
KMU
4
Marketing
2
Marketing management
2
Marketingmanagement
2
market orientation
2
2012
1
Absolventen
1
Akademiker
1
Auslandsinvestition
1
Außenhandelsrisiko
1
B-to-B-Marketing
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B2B marketing
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Betriebswirtschaftsstudium
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Brand image
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Brand management
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Britisch
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Aufsatz in Zeitschrift
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Alexander, Andrew
1
Cheng, Ranis
1
Christmann, Helen
1
Dibb, Sally
1
Didonet, Simone Regina
1
Fearne, Andrew P.
1
Lourenço, Fernando
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Resnick, Sheilagh
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Setkute, Justina
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Simmons, Geoffrey
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Industrial marketing management : the international journal for industrial and high-tech firms
1
International small business journal : ISBJ
1
Journal of small business and enterprise development
1
The international review of retail, distribution and consumer research
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ECONIS (ZBW)
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"Old boys' club" : barriers to digital marketing in small B2B firms
Setkute, Justina
;
Dibb, Sally
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 266-279
Persistent link: https://www.econbiz.de/10013259081
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2
Determining the presence of a long-term/short-term dilemma for SMEs when adopting strategic orientation to improve performance
Didonet, Simone Regina
;
Fearne, Andrew P.
;
Simmons, Geoffrey
- In:
International small business journal : ISBJ
38
(
2020
)
2
,
pp. 90-110
Persistent link: https://www.econbiz.de/10012214667
Saved in:
3
Educating graduates for marketing in SMEs : an update for the traditional marketing curriculum
Cheng, Ranis
;
Lourenço, Fernando
;
Resnick, Sheilagh
- In:
Journal of small business and enterprise development
23
(
2016
)
2
,
pp. 495-513
Persistent link: https://www.econbiz.de/10011575569
Saved in:
4
Exploring brand identity and entrepreneurship as drivers of small specialist retailer internationalisation : a German case study
Christmann, Helen
;
Alexander, Andrew
;
Wood, Steve
- In:
The international review of retail, distribution and …
26
(
2016
)
2
,
pp. 137-153
Persistent link: https://www.econbiz.de/10011648608
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