//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~type_genre:"Konferenzbeitrag"
~type_genre:"Übersichtsarbeit"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenimage"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Markenimage
53
Brand image
52
Brand management
44
Markenführung
44
Consumer behaviour
41
Konsumentenverhalten
41
Brand
24
Markenartikel
23
Beziehungsmarketing
11
Relationship marketing
11
Advertising effects
10
Werbewirkung
10
Brand equity
6
Einzelhandel
6
Handelsmarke
6
Retail trade
6
Social Web
6
Social web
6
Store brand
6
Corporate Social Responsibility
5
Corporate social responsibility
5
Internet marketing
5
Online-Marketing
5
Brand attitude
4
Brand loyalty
4
Confidence
4
Designation of origin
4
Herkunftsbezeichnung
4
Marketing management
4
Marketingmanagement
4
Tourism marketing
4
Tourismusmarketing
4
Vertrauen
4
Brand personality
3
Celebrity endorsement
3
Celebrity-Werbung
3
Cognition
3
Corporate reputation
3
Customer satisfaction
3
Destination management
3
more ...
less ...
Online availability
All
Undetermined
Free
5
Type of publication
All
Article
53
Type of publication (narrower categories)
All
Konferenzbeitrag
Übersichtsarbeit
Article in journal
4,509
Aufsatz in Zeitschrift
4,509
Aufsatz im Buch
148
Book section
148
Hochschulschrift
71
Conference paper
53
Thesis
18
Aufsatzsammlung
17
Arbeitspapier
10
Graue Literatur
10
Non-commercial literature
10
Working Paper
10
Konferenzschrift
7
Lehrbuch
6
Case study
4
Collection of articles of several authors
4
Fallstudie
4
Sammelwerk
4
Textbook
3
Collection of articles written by one author
1
Conference proceedings
1
Sammlung
1
more ...
less ...
Language
All
English
52
German
1
Author
All
Avramova, Yana R.
2
Dens, Nathalie
2
D’Arco, Mario
2
Marino, Vittoria
2
Pelsmacker, Patrick de
2
Abratt, Russell
1
Agbokanzo, Koffi Selom
1
Ahmad, Alaeddin Mohammad Khalaf
1
Ashoori, Minoo Talebi
1
Awan, Asif
1
Aydın, Hatice
1
Bergkvist, Lars
1
Bernritter, Stefan F.
1
Bidmon, Sonja
1
Breitsohl, Jan Christian
1
Brengman, Malaika
1
Brownlie, Douglas
1
Cao, Jing
1
Cara, Corina
1
Chaki, Saptaparni
1
Chen, Xiao
1
Dash, Satya Bhushan
1
Daskou, Sofia
1
David, Natalie
1
Dekoulou, Paraskevi
1
Dermody, Janine
1
Dineva, Denitsa Petrova
1
Eisingerich, Andreas B
1
Emes, Jutta
1
Fatima, Marsel
1
Forcheh, Ntonghanwah
1
Foscht, Thomas
1
Fotiadis, Thomas
1
Frasquet Deltoro, Marta
1
Fudurić, Morana
1
Gao, Xin
1
Garrod, Brian
1
Gatter, M. Shirin
1
Ge, Gloria L.
1
Geise, Wolfgang
1
more ...
less ...
Published in...
All
International journal of advertising : the quarterly review of marketing communications
7
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
5
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
4
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
4
Journal of marketing management : MM
4
The journal of brand management : an international journal
4
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
3
Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023
3
Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
3
Advances in Advertising Research XIV : Harder, Better, Faster, Stronger: Advertising and Communication between Immediacy and Sustainability
2
Forum Markenforschung 2021 : Tagungsband der Konferenz DERMARKENTAG
2
The international review of retail, distribution and consumer research
2
The journal of consumer marketing
2
Analele ştiinţifice ale Univerşităţii Alexandru Ioan Cuza din Iaşi / Ştiinţe economice
1
Economic Growth, Prosperity and Sustainability in the Economies of the Balkans and Eastern European Countries : Proceedings of the 15th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC) in Chios, Greece, 2023
1
Economics and Finance Readings : Selected Papers from Asia-Pacific Conference on Economics & Finance, 2021
1
Ethics, social responsibility and sustainability in marketing
1
Remodelling Businesses for Sustainable Development : 2nd International Conference on Modern Trends in Business, Hospitality, and Tourism, Cluj-Napoca, Romania, 2022
1
Scientific Annals of Economics and Business
1
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
1
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
1
more ...
less ...
Source
All
ECONIS (ZBW)
53
Showing
1
-
10
of
53
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Green marketing and brand perception : unveiling the consumer perspective
Sujanska, Lucia
;
Nadanyiova, Margareta
- In:
Corporate Practices: Policies, Methodologies, and …
,
(pp. 951-962)
.
2024
Persistent link: https://www.econbiz.de/10014575122
Saved in:
2
Influence of brand mascots on enhancing awareness of Vietnam's tourism
Trinh Le Tan
;
Le Thi Tra My
;
Hoang Quynh My Phan
; …
- In:
Corporate Practices: Policies, Methodologies, and …
,
(pp. 117-132)
.
2024
Persistent link: https://www.econbiz.de/10014563855
Saved in:
3
Reputation analysis of selected European and US brands in the context of the COVID-19 pandemic
Pollák, František
;
Markovič, Peter
;
Kméty …
- In:
Corporate Practices: Policies, Methodologies, and …
,
(pp. 895-915)
.
2024
Persistent link: https://www.econbiz.de/10014575013
Saved in:
4
How startups develop CSR to build brand reputation : a qualitative pilot study
Papa, Elena
;
Daskou, Sofia
- In:
Economic Growth, Prosperity and Sustainability in the …
,
(pp. 335-351)
.
2024
Persistent link: https://www.econbiz.de/10015064626
Saved in:
5
Entertainment in news media brands : development of a structural model in the USA and India that leads to positive intention to purchase online news
Riskos, Kyriakos
;
Leonidas, Hatzithomas
;
Dekoulou, Paraskevi
- In:
Advances in Advertising Research XIV : Harder, Better, …
,
(pp. 205-216)
.
2024
Persistent link: https://www.econbiz.de/10015064336
Saved in:
6
Let's dance a little bit : the effect of dance scenes in commercials on brand attitude
Gierl, Heribert
- In:
Advances in Advertising Research XIV : Harder, Better, …
,
(pp. 25-40)
.
2024
Persistent link: https://www.econbiz.de/10015064298
Saved in:
7
The relationship between tourism destination image and loyalty : a multidimensional approach
Moisescu, Ovidiu Ioan
- In:
Remodelling Businesses for Sustainable Development : …
,
(pp. 189-201)
.
2023
Persistent link: https://www.econbiz.de/10013536313
Saved in:
8
The impact of brand personality on female purchasing behavior in the cosmetic industry in jordan
Zakzouk, Fida Amin
;
Ahmad, Alaeddin Mohammad Khalaf
- In:
Research on Islamic Business Concepts : Proceedings of …
,
(pp. 71-88)
.
2023
Persistent link: https://www.econbiz.de/10013541889
Saved in:
9
Effects of country-of-assembly image on purchase intention : the case of Algerian Renault Symbol car
Fatima, Marsel
;
Nadjat, Hamdani
- In:
Research on Islamic Business Concepts : Proceedings of …
,
(pp. 103-109)
.
2023
Persistent link: https://www.econbiz.de/10013541898
Saved in:
10
Factors influencing consumer purchase intention in Pakistan
Sattar, Ayesha
;
Khalid, Ifra
;
Awan, Asif
- In:
Research on Islamic Business Concepts : Proceedings of …
,
(pp. 227-237)
.
2023
Persistent link: https://www.econbiz.de/10013541988
Saved in:
1
2
3
4
5
6
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->