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~institution:"A. C. Nielsen Company <Northbrook, Ill.>"
~source:"econis"
~subject:"Kundenzufriedenheit"
~subject:"Markenimage"
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Kundenzufriedenheit
Markenimage
Beziehungsmarketing
1
Category Management
1
Category management
1
Consumer behaviour
1
Customer satisfaction
1
Einzelhandel
1
Kategorienmanagement
1
Konsumentenverhalten
1
Kundenorientierung
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Relationship marketing
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USA
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United States
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Book / Working Paper
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English
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Heller, Al
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Karolefski, John
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A. C. Nielsen Company <Northbrook, Ill.>
Springer Fachmedien Wiesbaden
10
IGI Global
3
International Conference on Innovative Trends in Business Practices for Sustainable Development <2016, Chennai>
2
RWTH Aachen
2
University of Madras / Department of Commerce
2
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
American Economic Association
1
Association for the Study of the Grants Economy, New Orleans, 27.12.1971
1
Books on Demand GmbH <Norderstedt>
1
Center for Economic Research <Tilburg>
1
Center of Market Oriented Product and Production Management
1
Chambre de commerce et d'industrie de Paris
1
Conference on Consumer Satisfaction, Dissatisfaction, and Complaining Behavior <3, 1978, Chicago, Ill.>
1
Conference on Consumer Satisfaction, Dissatisfaction, and Complaining Behavior <5, 1980, Saint Louis, Mo.>
1
Conference on Consumer Satisfaction, Dissatisfaction, and Complaining Behavior <6, 1981, Bloomington, Ind.>
1
Deutschland / Bundeswehr / Universität Hamburg
1
Edward Elgar Publishing
1
Erasmus Research Institute of Management
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Europäische Kommission / Gemeinsame Forschungsstelle
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Friedrich-Schiller-Universität Jena
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Gesellschaft für Integrierte Kommunikationsforschung
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Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Hubert Burda Media Holding Kommanditgesellschaft
1
Institut für Medien- und Konsumentenforschung <Erding>
1
Institute of Leadership and Management <London>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Kassel University Press GmbH
1
Marketing Research Symposium <1977, Bloomington, Ind.>
1
National Bureau of Economic Research
1
Society for Consumer Psychology.
1
Technische Universität Braunschweig
1
Technische Universität Dresden
1
United States / Dept. of Agriculture / Economic Research Service
1
Universitat Pompeu Fabra / Departament d'Economia i Empresa
1
Universität Greifswald
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Universität Rostock / Ostseeinstitut für Marketing, Verkehr und Tourismus
1
Verlag Dr. Kovač
1
World Advertising Research Center <Henley-on-Thames>
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ECONIS (ZBW)
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Consumer-centric category management : how to increase profits by managing categories based on consumer needs
Karolefski, John
(
contributor
);
Heller, Al
(
contributor
)
-
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
-
2006
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