Owusu, Victor; Owusu, Michael Anifori - African Association of Agricultural Economists - AAAE; … - 2010
This paper examines the market potential for fresh organic lettuce and water melon with a recently collected data on consumers from Kumasi metropolis of Ghana. Using a doublebounded dichotomous choice contingent valuation technique, consumer’s willingness to pay is estimated with a Tobit model...