Hobbs, Jill E.; McDonald, Jillian; Zhang, Jing - Agricultural and Applied Economics Association - AAEA - 2012
industry in adopting new technologies is consumer acceptance. This paper explores consumer attitudes toward traceability and … authenticity and the role of information in affecting consumer acceptance of new technologies, using molecular tagging as an … information. Results from Conditional Logit and Random Parameter Logit models reveal that initial consumer acceptance of the …