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~institution:"Universität Dortmund / Lehrstuhl für Marketing"
~language:"deu"
~type_genre:"Bibliografie"
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Hans Günther Meissner
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Interdisziplinäre Forschung
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Marketing
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Marketing theory
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Marketingtheorie
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Theorie
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Meissner, Hans Günther
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Simmet-Blomberg, Heike
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Universität Dortmund / Lehrstuhl für Marketing
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Schriftenreihe des Lehrstuhls für Marketing, Universität Dortmund / Sonderausgabe
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ECONIS (ZBW)
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Marketing : Facetten einer interdisziplinären Marketingtheorie ; Hans Günther Meissner zum sechzigsten Geburtstag
Simmet-Blomberg, Heike
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contributor
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1990
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