Soosay, Claudine A.; Sloan, Terrence R. - University of Central Queensland; University of Western …; … - 2005
Innovation requires change, and in the business environment, resistance to change is deleterious to organisations. The … (Innovation Management Incorporated, 1999). Major organisational changes for innovation can anticipate resistance, especially if … importance for successful innovation. The most important driver for change found in Australian firms was to achieve customer …