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~isPartOf:"A Research Agenda for Service Marketing"
~isPartOf:"Journal of macromarketing"
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Search: subject_exact:"Service-Dominant Logic"
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service-dominant logic
9
Marketing theory
6
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Service-Dominant Logic
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Service-dominant logic
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3
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3
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leading academics in macromarketing
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Robert F. Lusch
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Ingene, Charles Arthur
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A Research Agenda for Service Marketing
Journal of macromarketing
Journal of business research : JBR
43
Industrial marketing management : the international journal for industrial and high-tech firms
33
Marketing theory
32
Journal of service management
18
Journal of the Academy of Marketing Science
18
Journal of marketing management : MM
16
The journal of services marketing
14
The service industries journal
14
International journal of physical distribution & logistics management : IJPD & LM
12
International Journal of Physical Distribution & Logistics Management
11
Journal of service research : JSR
11
European journal of marketing : EJM
10
Journal of Service Management
10
Public management review
10
The journal of business & industrial marketing
10
Tourism management : research, policies, practice
10
AMS review : official publication of the Academy of Marketing Science
9
Service business
9
International journal of contemporary hospitality management
8
Journal of business market management : JBM
8
Review of marketing research
8
SpringerLink / Bücher
8
jbm - Journal of Business Market Management
8
Die Betriebswirtschaft : DBW
7
Journal of Services Marketing
7
Services marketing quarterly
7
The TQM journal : the international review of organizational improvement
7
European Sport management quarterly : ESMQ
6
International journal of hospitality management
6
International journal of quality and service sciences
6
Journal of business-to-business marketing
6
Journal of service theory and practice
6
Journal of service theory and practice : JSTP
6
Service Science
6
Working Papers / Hanken Svenska Handelshögskolan
6
Australasian marketing journal
5
European Journal of Marketing
5
European journal of marketing
5
European management journal
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ECONIS (ZBW)
10
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1
Recent extensions of Robert F. Lusch's "big picture" thinking
Ingene, Charles Arthur
;
Lusch, Virginia Newell
- In:
Journal of macromarketing
43
(
2023
)
1
,
pp. 32-35
Persistent link: https://www.econbiz.de/10014233657
Saved in:
2
A goods-dominant-service-dominant perspective on counterfeiting
Rohit, Sudeep
;
Ranjan, Kumar Rakesh
- In:
Journal of macromarketing
42
(
2022
)
4
,
pp. 478-491
Persistent link: https://www.econbiz.de/10013475191
Saved in:
3
Technology has agency too! : disentangling technology's causal and structural agency in a service system
Anderson, Kelley Cours
;
Hansen, Hans
;
Laverie, Debra
- In:
Journal of macromarketing
44
(
2024
)
2
,
pp. 510-533
Persistent link: https://www.econbiz.de/10014584752
Saved in:
4
Expansion and refocusing : two alternative trajectories for service marketing research
Furrer, Olivier
;
Kerguignas, Jie
- In:
A Research Agenda for Service Marketing
,
(pp. 353-374)
.
2024
Persistent link: https://www.econbiz.de/10014518476
Saved in:
5
Institutional norms and the institutionalization of macromarketing : historical insights, the long macro view, and service-dominant logic
Hunt, Shelby D.
- In:
Journal of macromarketing
40
(
2020
)
3
,
pp. 286-293
Persistent link: https://www.econbiz.de/10012264007
Saved in:
6
A window on young Bob Lusch : reflections of an early student
Serpkenci, Ray R.
- In:
Journal of macromarketing
40
(
2020
)
3
,
pp. 305-308
Persistent link: https://www.econbiz.de/10012264013
Saved in:
7
Reflections on an extraordinary marketing scholar
Stewart, David W.
- In:
Journal of macromarketing
40
(
2020
)
3
,
pp. 320-321
Persistent link: https://www.econbiz.de/10012264017
Saved in:
8
Lessons in scholarship
Wilkie, William L.
- In:
Journal of macromarketing
40
(
2020
)
3
,
pp. 322-331
Persistent link: https://www.econbiz.de/10012264021
Saved in:
9
Robert Lusch : 1949-2017 : a eulogy delivered March 3, 2017
Schmidtz, David
- In:
Journal of macromarketing
43
(
2023
)
1
,
pp. 41-42
Persistent link: https://www.econbiz.de/10014233672
Saved in:
10
Microfoundations for macromarketing : a metatheoretical lens for bridging the micro-macro divide
Akaka, Melissa Archpru
;
Vargo, Stephen L.
;
Nariswari, …
- In:
Journal of macromarketing
43
(
2023
)
1
,
pp. 61-75
Persistent link: https://www.econbiz.de/10014233693
Saved in:
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