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~isPartOf:"Absatzwirtschaft / Schriften zum Marketing"
~subject:"Marketing management"
~subject:"Social psychology"
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Absatzwirtschaft / Schriften zum Marketing
Psychology & marketing
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Europäische Hochschulschriften / 5
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Journal of economic psychology : research in economic psychology and behavioral economics
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Journal of advertising research
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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(1995). - VIII, 298 S. : graph. Darst. - Enth. 14 Beitr.
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(The International University Series in psychology)
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Advances in group processes
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Advertising in new formats and media : current research and implications for marketers
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Entrepreneurship theory and practice : ET&P
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Erfolgsstrategien mittelständischer Unternehmen : Festschrift für Dietrich Kropfberger
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Marketingfaktor Stimmungen : Grundlagen, Aktionsinstrumente, Fallbeispiele
Silberer, Günter
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1996
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