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~isPartOf:"African journal of economic and management studies : AJEMS"
~isPartOf:"Cogent Business & Management"
~type_genre:"Aufsatz in Zeitschrift"
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Beziehungsmarketing
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Brand loyalty
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Brand management
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Chinomona, Richard
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Nimako, Simon Gyasi
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African journal of economic and management studies : AJEMS
Cogent Business & Management
Journal of business research : JBR
43
Journal of retailing and consumer services
34
The journal of product & brand management
34
The journal of brand management : an international journal
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International journal of hospitality management
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Asia Pacific journal of marketing and logistics
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European journal of marketing : EJM
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Psychology & marketing
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Cogent business & management
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International journal of internet marketing and advertising : IJIMA
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Marketing intelligence & planning
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Marketing letters : a journal of research in marketing
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Global business review
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The service industries journal
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Australasian marketing journal
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The IUP journal of brand management : IJBRM
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Journal of fashion marketing and management
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Journal of hospitality marketing & management
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of promotion management : innovations in planning and applied research
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Journal of strategic marketing
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International journal of contemporary hospitality management
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Journal of marketing analytics : JMA
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Journal of marketing communications
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Journal of marketing management : MM
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International journal of retail and distribution management
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Journal of consumer behaviour : an international research review
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Journal of marketing theory and practice
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Journal of travel and tourism marketing
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Pakistan journal of commerce and social sciences
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The marketing review
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African journal of business and economic research : AJBER
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Business analyst : a refereed journal of Shri Ram College of Commerce
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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International journal of Indian culture and business management
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International journal of business and emerging markets : IJBEM
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal for global business advancement : JGBA
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Journal of Asian finance, economics and business : JAFEB
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The effects of lucky draw sales promotion on brand loyalty in mobile telecommunication industry
Yeboah-Asiamah, Eric
;
Quaye, Daniel M.
;
Nimako, Simon Gyasi
- In:
African journal of economic and management studies : AJEMS
7
(
2016
)
1
,
pp. 109-123
Persistent link: https://www.econbiz.de/10011560505
Saved in:
2
Brand communication, brand image and brand trust as antecedents of brand loyalty in Gauteng Province of South Africa
Chinomona, Richard
- In:
African journal of economic and management studies : AJEMS
7
(
2016
)
1
,
pp. 124-139
Persistent link: https://www.econbiz.de/10011560516
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