//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Applied economics letters"
~isPartOf:"Atlantic economic journal : AEJ"
~isPartOf:"Sport marketing quarterly : preferred journal of the Sport Marketing Association"
~subject:"Fernsehen"
~subject:"Television advertising"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"TV-Programm"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Fernsehen
Television advertising
Fernsehprogramm
9
Television programme
9
Sport event
4
Sportveranstaltung
4
USA
4
United States
4
Consumer behaviour
3
Konsumentenverhalten
3
Advertising effects
2
Fernsehwerbung
2
Football
2
Fußball
2
Gender
2
Geschlecht
2
Professional sports
2
Profisport
2
Television
2
Werbewirkung
2
1976
1
Advertising
1
Arbeitsgruppe
1
Big event
1
Common good
1
Competition
1
Criticism
1
Cultural identity
1
Emotion
1
Ernährungsberufe
1
Experiment
1
Feldforschung
1
Field research
1
Food processing occupations
1
Frauen
1
Gambling
1
Gemeinwohl
1
Geographic distance
1
Geographische Entfernung
1
Glücksspiel
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Allan, Stephen
1
Beasley, Fred
1
Cobbs, Joe
1
Durfee, Thomas F.
1
Lee, Minkyo
1
Levin, Aron
1
Lim, Choong Hoon
1
Manolis, Chris
1
Pedersen, Paul M.
1
Potter, Robert F.
1
Sommers, Paul M.
1
more ...
less ...
Published in...
All
Applied economics letters
Atlantic economic journal : AEJ
Sport marketing quarterly : preferred journal of the Sport Marketing Association
Journal of advertising research
8
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
5
International journal of sport finance
4
The journal of media economics
4
Arts and the market
3
JMM : the international journal on media management
3
Journal of advertising : official publication of the American Academy of Advertising
3
Prometheus : critical studies in innovation
3
Schriften zur Rundfunkökonomie
3
CESifo working papers
2
Discussion paper / Centre for Economic Policy Research
2
European journal of marketing : EJM
2
Faculty & research / Insead : working paper series
2
IFN working paper
2
International journal of advertising : the quarterly review of marketing communications
2
International screen industries
2
Journal of marketing communications
2
Journal of media business studies
2
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
2
P / the Rand Corporation
2
Psychology & marketing
2
Reports and papers on mass communication
2
Schriften zur Medienwirtschaft und zum Medienmanagement
2
Sind ARD und ZDF noch zu retten? : Tabuzonen im öffentlich-rechtlichen Rundfunk
2
Tourism management : research, policies, practice
2
Wettbewerb und Regulierung von Märkten und Unternehmen
2
Working paper series
2
Zur Ökonomie der Unterhaltungsproduktion
2
A BFI book
1
A Bantam book
1
Accounting history : journal of the Accounting History Special Interest Group of the Accounting Association of Australia and New Zealand
1
Advances in media, entertainment, and the arts (AMEA) book series
1
Advertising in new formats and media : current research and implications for marketers
1
American economic journal : a journal of the American Economic Association
1
Annual Marketing Research Conference : contributed papers, 1953
1
Arts and the market : AAM
1
Avis et rapports du Conseil Économique et Social
1
more ...
less ...
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Are television ratings of baseball's and football’s mega-events declining?
Durfee, Thomas F.
;
Sommers, Paul M.
- In:
Atlantic economic journal : AEJ
47
(
2019
)
3
,
pp. 373-375
Persistent link: https://www.econbiz.de/10012227929
Saved in:
2
The effectiveness of advertising embedded in televised sport programming : how team performance influences attitude formation
Lee, Minkyo
;
Potter, Robert F.
;
Lim, Choong Hoon
; …
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
4
,
pp. 221-235
Persistent link: https://www.econbiz.de/10012000628
Saved in:
3
Ad nauseam? : sports fans' acceptance of commercial messages during televised sporting events
Levin, Aron
;
Cobbs, Joe
;
Beasley, Fred
;
Manolis, Chris
- In:
Sport marketing quarterly : preferred journal of the …
22
(
2013
)
4
,
pp. 193-202
Persistent link: https://www.econbiz.de/10010257031
Saved in:
4
Satellite television and football attendance : the not so super effect
Allan, Stephen
- In:
Applied economics letters
11
(
2004
)
2
,
pp. 123-125
Persistent link: https://www.econbiz.de/10001927749
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->