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~isPartOf:"Applied economics letters"
~isPartOf:"Psychology & marketing"
~subject:"Fernsehen"
~subject:"Fernsehprogramm"
~subject:"Television advertising"
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Fernsehen
Fernsehprogramm
Television advertising
Television programme
9
Advertising effects
3
Consumer behaviour
3
Konsumentenverhalten
3
USA
3
United States
3
Werbewirkung
3
Fernsehwerbung
2
Gender
2
Geschlecht
2
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1
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1
Ball game
1
Ballsport
1
Beziehungsmarketing
1
Celebrity endorsement
1
Celebrity-Werbung
1
Competition
1
Criticism
1
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1
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1
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1
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Ahmed, Ali M.
1
Allan, Stephen
1
Baek, Hyunmi
1
Bernache-Assollant, Iouri
1
Bodet, Guillaume
1
Droulers, Olivier
1
Jang, Moonkyoung
1
Kaltcheva, Velitchka D.
1
Kim, Dokyung
1
Lacoste-Badie, Sophie
1
Malek, Faten
1
Matthes, Jörg
1
Patino, Anthony
1
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1
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1
Smith, Michael F.
1
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Applied economics letters
Psychology & marketing
The journal of media economics
29
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
19
Handbuch Unterhaltungsproduktion : Beschaffung und Produktion von Fernsehunterhaltung
18
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
14
Journal of advertising research
13
JMM : the international journal on media management
12
Zur Ökonomie der Unterhaltungsproduktion
12
Discussion paper / Centre for Economic Policy Research
11
Media-Perspektiven
11
Strategien erfolgreicher TV-Marken : eine internationale Analyse
10
NBER working paper series
8
Working paper / National Bureau of Economic Research, Inc.
8
NBER Working Paper
7
International journal of advertising : the quarterly review of marketing communications
6
International journal of sport finance
6
Journal of advertising : official publication of the American Academy of Advertising
6
Journal of sports economics
6
Prometheus : critical studies in innovation
6
Tourism management : research, policies, practice
6
CESifo working papers
5
Economics letters
5
Information economics and policy : IEP
5
Journal of travel and tourism marketing
5
Sport management review
5
SpringerLink / Bücher
5
Discussion paper series / IZA
4
Diskussionspapier / Helmut-Schmidt-Universität, Fächergruppe Volkswirtschaftslehre
4
Fernsehfinanzierung : ökonomische, rechtliche und ästhetische Perspektiven
4
Handbook of research on transmedia storytelling, audience engagement, and business strategies
4
International journal on media management : JMM
4
Journal of economic behavior & organization : JEBO
4
Journal of promotion management : JPM
4
Kyklos : international review for social sciences
4
Schriften zur Rundfunkökonomie
4
Sind ARD und ZDF noch zu retten? : Tabuzonen im öffentlich-rechtlichen Rundfunk
4
The American journal of economics and sociology
4
Applied economics
3
Arts and the market
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ECONIS (ZBW)
9
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1
How do global audiences of TV shows take shape? : evidence from Netflix
Jang, Moonkyoung
;
Kim, Dokyung
;
Baek, Hyunmi
- In:
Applied economics letters
30
(
2023
)
3
,
pp. 285-291
Persistent link: https://www.econbiz.de/10013553194
Saved in:
2
Age-related differences in emotion regulation within the context of sad and happy TV programs
Droulers, Olivier
;
Lacoste-Badie, Sophie
;
Malek, Faten
- In:
Psychology & marketing
32
(
2015
)
8
,
pp. 795-807
Persistent link: https://www.econbiz.de/10011307827
Saved in:
3
Has reality television come of age as a promotional platform? : modeling the endorsement effectiveness of celebreality and reality stars
Tran, Gina A.
;
Strutton, David
- In:
Psychology & marketing
31
(
2014
)
4
,
pp. 294-305
Persistent link: https://www.econbiz.de/10010347719
Saved in:
4
Adolescent motivations for reality television viewing : an exploratory study
Patino, Anthony
;
Kaltcheva, Velitchka D.
;
Smith, Michael F.
- In:
Psychology & marketing
29
(
2012
)
3
,
pp. 136-143
Persistent link: https://www.econbiz.de/10009510134
Saved in:
5
Consumer loyalty in sport spectatorship services : the relationships with consumer satisfaction and team identification
Bodet, Guillaume
;
Bernache-Assollant, Iouri
- In:
Psychology & marketing
28
(
2011
)
8
,
pp. 781-802
Persistent link: https://www.econbiz.de/10009267754
Saved in:
6
Women are not always less competitive than men : evidence from "Come dine with me"
Ahmed, Ali M.
- In:
Applied economics letters
18
(
2011
)
10/12
,
pp. 1099-1101
Persistent link: https://www.econbiz.de/10009317544
Saved in:
7
Unnatural experiments : the case of television game shows
Reback, Charles
;
Stowe, Kristin
- In:
Applied economics letters
18
(
2011
)
10/12
,
pp. 919-923
Persistent link: https://www.econbiz.de/10009317695
Saved in:
8
Does "passing the courvoisier" always pay off? : positive and negative evaluative conditioning effects of brand placements in music videos
Schemer, Christian
;
Matthes, Jörg
;
Wirth, Werner
; …
- In:
Psychology & marketing
25
(
2008
)
10
,
pp. 923-943
Persistent link: https://www.econbiz.de/10003768739
Saved in:
9
Satellite television and football attendance : the not so super effect
Allan, Stephen
- In:
Applied economics letters
11
(
2004
)
2
,
pp. 123-125
Persistent link: https://www.econbiz.de/10001927749
Saved in:
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