//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Applied research on strategic international management"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Marketing in the cyber era : strategies and emerging trends"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"SME marketing"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
SME marketing
5
KMU-Marketing
4
B-to-B-Marketing
3
Business-to-business marketing
3
Internet marketing
3
Online-Marketing
3
Brand management
2
Markenführung
2
Advertising effects
1
Auslandsgeschäft
1
B2B marketing
1
Brand image
1
Business network
1
Deutschland
1
Digital marketing
1
E-commerce
1
Electronic Commerce
1
Emerging economies
1
Erfolgsfaktor
1
Germany
1
Großbritannien
1
International marketing
1
Internationales Marketing
1
Internationalisierung
1
KMU
1
Klein- und Mittelbetrieb
1
Lieferantenmanagement
1
Markenimage
1
Marketing
1
Marketing management
1
Marketing practice
1
Marketingmanagement
1
Mobile Marketing
1
Mobile marketing
1
SME
1
Schwellenländer
1
Social Web
1
Social network
1
Social web
1
South Africa
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
4
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Aufsatz im Buch
1
Book section
1
Language
All
English
4
German
1
Author
All
Brüggelambert, Gregor
1
Büchler, Jan-Philipp
1
Chitakunye, Pepukayi
1
Christodoulides, George
1
Dibb, Sally
1
Faix, Axel
1
Fields, Ziska
1
Michaelidou, Nina
1
Mäläskä, Minna
1
Saraniemi, Saila
1
Setkute, Justina
1
Siamagka, Nikoletta Theofania
1
Takhar-Lail, Amandeep
1
Tähtinen, Jaana
1
Çakir, Gültekin
1
more ...
less ...
Published in...
All
Applied research on strategic international management
Industrial marketing management : the international journal for industrial and high-tech firms
Marketing in the cyber era : strategies and emerging trends
Journal of research in marketing and entrepreneurship : JRME
5
Journal of small business and enterprise development
3
Asia Pacific Journal of Marketing and Logistics
2
Asia Pacific journal of marketing and logistics
2
Innovations in SMEs and conducting e-business : technologies, trends and solutions
2
International journal of entrepreneurship and small business
2
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
2
Marketing Intelligence & Planning
2
Marketing intelligence & planning
2
Piccola impresa
2
SpringerLink / Bücher
2
Advances in Business Strategy and Competitive Advantage
1
Advances in business strategy and competitive advantage (ABSCA) book series
1
Arbeitspapiere der FOM
1
Betriebswirtschaftslehre der Mittel- und Kleinbetriebe : größenspezifische Probleme und Möglichkeiten zu ihrer Lösung
1
Bibliography series / American Marketing Association
1
Cases on SMEs and open innovation : applications and investigations
1
Customer-centric marketing strategies : tools for building organizational performance
1
Edward Elgar E-Book Archive
1
Elgaronline
1
International Journal on Food System Dynamics
1
International journal of entrepreneurial behaviour & research
1
International journal of internet marketing and advertising : IJIMA
1
International small business journal : ISBJ
1
International small business journal : researching entrepreneurship
1
Journal of Small Business and Enterprise Development
1
Journal of business research : JBR
1
Journal of customer behaviour
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of marketing management : MM
1
Journal of research in marketing and entrepreneurship
1
Journal of strategic management education : JSME
1
Journal of world business : JWB
1
KMU in der Krise : Strategien zur Krisenvermeidung und Krisenbewältigung
1
Kommunikation kleiner und mittlerer Unternehmen
1
MPRA Paper
1
Management in der Finanzbranche - Finanzmanagement im Unternehmen : [15 Jahre IFZ Zug]
1
more ...
less ...
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
"Old boys' club" : barriers to digital marketing in small B2B firms
Setkute, Justina
;
Dibb, Sally
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 266-279
Persistent link: https://www.econbiz.de/10013259081
Saved in:
2
Adaption internationaler Webauftritte von kleinen und mittelständischen Unternehmen
Brüggelambert, Gregor
;
Büchler, Jan-Philipp
;
Çakir, …
-
2016
Persistent link: https://www.econbiz.de/10011620460
Saved in:
3
SMS marketing : an emergent trend within SMEs
Takhar-Lail, Amandeep
;
Chitakunye, Pepukayi
;
Fields, Ziska
- In:
Marketing in the cyber era : strategies and emerging trends
,
(pp. 37-66)
.
2014
Persistent link: https://www.econbiz.de/10010241437
Saved in:
4
Usage, barriers and measurement of social media marketing : an exploratory investigation of small and medium B2B brands
Michaelidou, Nina
;
Siamagka, Nikoletta Theofania
; …
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1153-1159
Persistent link: https://www.econbiz.de/10009490224
Saved in:
5
Network actors' participation in B2B SME branding
Mäläskä, Minna
;
Saraniemi, Saila
;
Tähtinen, Jaana
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1144-1152
Persistent link: https://www.econbiz.de/10009490236
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->