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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"International journal of advertising : the review of marketing communications"
~source:"econis"
~subject:"Brand management"
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Brand management
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Eugene Cheng-xi Aw
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Asia Pacific journal of marketing and logistics
International journal of advertising : the review of marketing communications
The journal of product & brand management
8
Journal of business research : JBR
7
Journal of retailing and consumer services
6
International journal of hospitality management
4
Tourism management : research, policies, practice
4
International journal of contemporary hospitality management
3
Journal of international consumer marketing
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Journal of marketing communications
3
Journal of travel and tourism marketing
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Psychology & marketing
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
The journal of brand management : an international journal
3
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of sports marketing & sponsorship
2
Journal of destination marketing & management
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Journal of fashion marketing and management
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of hospitality marketing & management
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Marketing intelligence & planning
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The journal of services marketing
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Asian Academy of Management journal : AAMJ
1
Asian journal of business and accounting : AJBA
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Entrepreneurial business and economics review : EBER
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European journal of marketing : EJM
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Gadjah Mada international journal of business
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Human resource management
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International journal of advertising : the quarterly review of marketing communications
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International journal of economic perspectives : IJEP
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International journal of public sector management
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International marketing review
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International review on public and non-profit marketing
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Journal of Islamic marketing
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ECONIS (ZBW)
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1
When endorsers behave badly : consumer self-expression and negative meaning transfer
Breberina, Jovica
;
Shukla, Paurav
;
Rosendo-Rios, Veronica
- In:
International journal of advertising : the review of …
41
(
2022
)
4
,
pp. 771-795
Persistent link: https://www.econbiz.de/10013209404
Saved in:
2
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
3
Exploring the role of brand-sustainability-self-congruence on consumers' evaluation of luxury brands
Kumagai, Ken
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1951-1969
Persistent link: https://www.econbiz.de/10014430195
Saved in:
4
Bots vs. humans : how schema
congruity
, contingency-based interactivity and sympathy influence consumer perceptions and patronage intentions
Lou, Chen
;
Kang, Hyunjin
;
Tse, Caleb H.
- In:
International journal of advertising : the review of …
41
(
2022
)
4
,
pp. 655-684
Persistent link: https://www.econbiz.de/10013209388
Saved in:
5
Linking fashion consciousness with Gen Y attitude towards prestige brands
Casidy, Riza
;
Nuryana, Asti Nafia
;
Hati, Sri Rahayu Hijrah
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
3
,
pp. 406-420
Persistent link: https://www.econbiz.de/10011381549
Saved in:
6
Effects of perceived product similarity and ad claims on brand responses in comparative advertising
Pornpitakpan, Chanthika
;
Yuan, Yizhou
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
4
,
pp. 535-558
Persistent link: https://www.econbiz.de/10011456449
Saved in:
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