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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of retailing and consumer services"
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Marketing management
125
Marketingmanagement
125
Consumer behaviour
66
Konsumentenverhalten
66
Beziehungsmarketing
30
Relationship marketing
30
Brand management
27
Markenführung
27
Einzelhandel
21
Retail trade
21
Distribution channel
16
Vertriebsweg
16
Brand
12
Markenartikel
12
Customer satisfaction
11
Kundenzufriedenheit
11
China
10
Firm performance
10
Unternehmenserfolg
10
Advertising
9
Internet marketing
9
Online-Marketing
9
Werbung
9
Lieferantenmanagement
8
Market segmentation
8
Marktsegmentierung
8
Supplier relationship management
8
Brand image
7
Customer value
7
Dienstleistungsqualität
7
Kundenwert
7
Markenimage
7
Marketing strategy
7
Service quality
7
Handelsmarke
6
India
6
Indien
6
Social Web
6
Social web
6
Store brand
6
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78
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5
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Article
123
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2
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Article in journal
125
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125
Collection of articles of several authors
2
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2
Case study
1
Conference paper
1
Conference proceedings
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English
125
Author
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Yan, Ruiliang
6
Agag, Gomaa
3
Brooksbank, Roger
3
Pei, Zhi
3
Bruwer, Johan
2
Myers, Chris
2
Ozuem, Wilson
2
Pornpitakpan, Chanthika
2
Sands, Sean
2
Septianto, Felix
2
Shehawy, Yasser Moustafa
2
Singh, Ramendra
2
Thaichon, Park
2
Tsai, Pei-Hsuan
2
Abdelmoety, Ziad Hassan
1
Abdo, Said Shabban
1
Adjei, Mavis T.
1
Agrawal, Shiv Ratan
1
Ahn, Sungsook
1
Aiken, Kirk Damon
1
Akansha Singh
1
Akkaranai Kwanyou
1
Alamanos, Eleftherios
1
Alamoudi, Hawazen
1
Alghamdi, Omar A.
1
Alharthi, Majed
1
Aljuhmani, Hasan Yousef
1
Almoraish, Ahmed
1
Almossawi, Mohammed M.
1
Alnawas, Ibrahim
1
Andreassen, Tor W.
1
Andronikidis, Andreas
1
Ang, Sheng
1
Anselmsson, Johan
1
Arias-Oliva, Mario
1
Arora, Sourabh
1
Arrigo, Elisa
1
Arwani, Mokhamad
1
Azemi, Yllka
1
Babbis, Patrycia
1
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Institution
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
Published in...
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Asia Pacific journal of marketing and logistics
Journal of retailing and consumer services
Journal of business research : JBR
323
Industrial marketing management : the international journal for industrial and high-tech firms
249
SpringerLink / Bücher
202
Journal of strategic marketing
193
European journal of marketing : EJM
129
Europäische Hochschulschriften / 5
128
Journal of marketing management : MM
122
Journal of the Academy of Marketing Science
114
The journal of business & industrial marketing
107
Journal of marketing communications
105
Journal of marketing
100
Marketing intelligence & planning
88
Gabler Edition Wissenschaft
78
Springer eBook Collection
71
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
69
Management science : journal of the Institute for Operations Research and the Management Sciences
60
The journal of brand management : an international journal
60
Lehrbuch
59
Business horizons
48
The marketing review
48
International marketing review
46
Journal of advertising research
44
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Springer eBook Collection / Business and Economics
43
International journal of technology marketing : IJTMkt
42
Marketing : ZFP ; journal of research and management
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
The journal of product & brand management
40
Journal of business economics : JBE
39
AMS review : official publication of the Academy of Marketing Science
38
Harvard-Business-Manager : das Wissen der Besten
38
Psychology & marketing
38
Marketing letters : a journal of research in marketing
37
Cogent business & management
35
Journal of business ethics : JOBE
35
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ECONIS (ZBW)
125
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121
A dyadic study of "champions" in university-industry relationships
Plewa, Carolin
;
Quester, Pascale
- In:
Asia Pacific journal of marketing and logistics
20
(
2008
)
2
,
pp. 211-226
Persistent link: https://www.econbiz.de/10003728816
Saved in:
122
Distribution strategies for volume and premium brands in highly competitive consumer markets
Parment, Anders
- In:
Journal of retailing and consumer services
15
(
2008
)
4
,
pp. 250-265
Persistent link: https://www.econbiz.de/10003729832
Saved in:
123
Strategic marketing in Chinese manufacturing companies
Huan, Guo
;
Brooksbank, Roger
;
Taylor, David
;
Babbis, …
- In:
Asia Pacific journal of marketing and logistics
20
(
2008
)
3
,
pp. 276-288
Persistent link: https://www.econbiz.de/10003764076
Saved in:
124
Cause's attributes influencing consumer's purchasing intention : empirical evidence from China
Hou, Jundong
;
Du, Lanying
;
Li, Jianfeng
- In:
Asia Pacific journal of marketing and logistics
20
(
2008
)
4
,
pp. 363-380
Persistent link: https://www.econbiz.de/10003781664
Saved in:
125
Life-style orientation of rural US and Canadian consumers : are regio-centric standardized marketing strategies feasible?
Harcar, Talha
;
Kaynak, Erdener
- In:
Asia Pacific journal of marketing and logistics
20
(
2008
)
4
,
pp. 433-454
Persistent link: https://www.econbiz.de/10003781693
Saved in:
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