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~isPartOf:"Augmented reality and virtual reality : the power of AR and VR for business"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~language:"eng"
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Virtual reality
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Augmented reality and virtual reality : the power of AR and VR for business
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of business research : JBR
53
Journal of retailing and consumer services
44
Psychology & marketing
26
International journal of networking and virtual organisations : IJNVO
24
Tourism management : research, policies, practice
24
Technological forecasting & social change : an international journal
23
Virtual environments for corporate education : employee learning and solutions
17
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
16
International journal of product development : IJPD
16
International journal of production research
16
Synthetic worlds : emerging technologies in education and economics
15
Virtual worlds and e-commerce : technologies and applications for building customer relationships
15
Management information systems : mis quarterly
14
Managerial challenges and social impacts of virtual and augmented reality
14
Business horizons
13
Commercial transactions in the virtual world : issues and opportunities
13
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
12
Premier reference source
12
International journal of retail and distribution management
11
Journal of management information systems : JMIS
11
Journal of marketing management : MM
11
Advances in developing human resources : ADHR
10
Skill training in multimodal virtual environments
10
International journal of hospitality management
9
International journal of technology marketing : IJTMkt
9
Journal of promotion management : innovations in planning and applied research
9
SpringerLink / Bücher
9
Electronic commerce research
8
Information systems research : ISR
8
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Marketing intelligence & planning
8
Springer eBook Collection
8
CESifo working papers
7
Cogent business & management
7
Information systems and e-business management : ISeB
7
Information technology & tourism
7
International journal of consumer studies
7
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ECONIS (ZBW)
21
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1
Impact of delightful somatosensory augmented reality experience on online consumer stickiness intention
Huang, Tseng-Lung
;
Chung, Henry F. L.
- In:
Journal of research in interactive marketing : …
18
(
2024
)
1
,
pp. 6-30
Persistent link: https://www.econbiz.de/10014475046
Saved in:
2
Let virtual creatures stay virtual : tactics to increase trust in virtual influencers
Qu, Ying
;
Baek, Eunsoo
- In:
Journal of research in interactive marketing : …
18
(
2024
)
1
,
pp. 91-108
Persistent link: https://www.econbiz.de/10014475083
Saved in:
3
Richness and dynamics : how to improve virtual reality tourism adoption with virtual social clues
Zhu, Jiaji
;
Jiang, Yushi
;
Wang, Yedi
;
Yang, Qiang
;
Li, Wei
- In:
Journal of research in interactive marketing : …
18
(
2024
)
1
,
pp. 142-158
Persistent link: https://www.econbiz.de/10014475099
Saved in:
4
Imagery evoking visual and verbal information presentations in mobile commerce : the roles of augmented reality and product review
Yoo, Jungmin
;
Kim, Jung-Hwan
;
Kim, Minjeong
;
Park, Minjung
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 182-197
Persistent link: https://www.econbiz.de/10014521168
Saved in:
5
Virtual ideality vs. virtual authenticity : exploring the role of social signals in interactive marketing
Sun, Chunhua
;
Ye, Chenhui
;
Li, Changdan
;
Liu, Yezheng
- In:
Journal of research in interactive marketing : …
18
(
2024
)
3
,
pp. 430-445
Persistent link: https://www.econbiz.de/10015062124
Saved in:
6
From tech to touch : self-concept and testimonials in AR try-on versus website
Aleem, Aihoor
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of research in interactive marketing : …
18
(
2024
)
3
,
pp. 446-462
Persistent link: https://www.econbiz.de/10015062420
Saved in:
7
Cutting-edge research in social media and interactive marketing : a review and research agenda
Peltier, James
;
Dahl, Andrew J
;
Drury, Lauren
;
Khan, Tracy
- In:
Journal of research in interactive marketing : …
18
(
2024
)
5
,
pp. 900-944
Persistent link: https://www.econbiz.de/10015062986
Saved in:
8
The effect of E-commerce virtual live streamer socialness on consumers' experiential value : an empirical study based on Chinese E-commerce live streaming studios
Wu, Ruijuan
;
Liu, Jingjing
;
Chen, Shuai
;
Tong, Xing
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 714-733
Persistent link: https://www.econbiz.de/10014428168
Saved in:
9
The effects of augmented reality shopping experiences : immersion, presence and satisfaction
Dieck, M. Claudia tom
;
Cranmer, Eleanor
;
Prim, …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
6
,
pp. 940-958
Persistent link: https://www.econbiz.de/10014428269
Saved in:
10
Augmented reality in real stores : empirical evidence from consumers' interaction with AR in a retail format
Bonetti, Francesca
;
Pantano, Eleonora
;
Warnaby, Gary
; …
- In:
Augmented reality and virtual reality : the power of AR …
,
(pp. 3-16)
.
2019
Persistent link: https://www.econbiz.de/10011998615
Saved in:
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