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~isPartOf:"Australasian marketing journal"
~isPartOf:"Journal of internet commerce"
~subject:"Beziehungsmarketing"
~subject:"Retail trade"
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Search: subject_exact:"Consumer Behaviour"
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Beziehungsmarketing
Retail trade
Consumer behaviour
338
Konsumentenverhalten
338
Online retailing
95
Online-Handel
95
Internet marketing
61
Online-Marketing
61
E-commerce
58
Electronic Commerce
58
Social Web
56
Social web
56
Relationship marketing
55
Brand management
45
Markenführung
45
Customer satisfaction
39
Kundenzufriedenheit
39
Viral marketing
35
Virales Marketing
35
Dienstleistungsqualität
34
Service quality
34
Brand image
33
Markenimage
33
Confidence
31
Vertrauen
31
Innovation adoption
30
Innovationsakzeptanz
30
Website
24
Einzelhandel
22
Advertising effects
21
Brand
21
Internet
21
Werbewirkung
21
Markenartikel
20
Emotion
19
India
18
Indien
18
Mobile Business
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Mobile business
17
Advertising
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69
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Aslam, Wajeeha
2
Farhat, Kashif
2
Han, Jie Hui
2
Mokhtar, Sany Sanuri Mohd
2
Pornpitakpan, Chanthika
2
Russell-Bennett, Rebekah
2
Spanjaard, Daniela
2
Abdullah, A. B. M.
1
Abdullahi Auwal Gindi
1
Ahmad, Asad
1
Akar, Ezgi
1
Alagarsamy, Subburaj
1
Algharabat, Raed Salah
1
Amin Mahir Abdullah
1
Anesbury, Zachary Williaml
1
Angriawan, Arifin
1
Anubha
1
Arizal N
1
Awan, Mahmood A.
1
Bennett, Dag R.
1
Bhatt, Anil
1
Bogomolov, Tim
1
Bogomolova, Svetlana
1
Bond, Allison
1
Broekemier, Greg
1
Burton, Suzan
1
Chau, Ngan N.
1
Chawla, Deepak
1
Checchinato, Francesca
1
Chen, Chih-ping
1
Chen, Shu-Ching
1
Chieng, Fayrere
1
Choudhury, Musfiq Mannan
1
Chylinski, Mathew
1
Danaher, Tracey
1
Dawes, John
1
De Clerck, Bernard
1
Decock, Sofie
1
Deng, Qi
1
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Australasian marketing journal
Journal of internet commerce
Journal of retailing and consumer services
780
Journal of business research : JBR
441
Journal of retailing
168
International journal of hospitality management
164
International journal of retail & distribution management
144
The international review of retail, distribution and consumer research
131
The journal of services marketing
125
The journal of product & brand management
106
Psychology & marketing
99
Journal of the Academy of Marketing Science
97
The journal of brand management : an international journal
91
Asia Pacific journal of marketing and logistics
84
International journal of retail and distribution management
83
Cogent business & management
82
International journal of electronic marketing and retailing : IJEMR
76
The service industries journal
75
Journal of hospitality marketing & management
74
Journal of strategic marketing
74
European journal of marketing : EJM
72
Marketing intelligence & planning
71
Journal of travel and tourism marketing
70
International journal of contemporary hospitality management
68
Journal of marketing
67
SpringerLink / Bücher
60
Industrial marketing management : the international journal for industrial and high-tech firms
59
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
57
Journal of service management
57
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
56
Services marketing quarterly
54
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
53
Tourism management : research, policies, practice
53
International journal of consumer studies
52
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
51
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
50
International journal of internet marketing and advertising : IJIMA
49
Journal of service research : JSR
49
Management science : journal of the Institute for Operations Research and the Management Sciences
49
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
43
Service business
43
The international journal of bank marketing : IJBM
43
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ECONIS (ZBW)
69
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1
How many likes are good enough? : an evaluation of social media performance
Ferreira, Caitlin
;
Robertson, Jeandri
;
Reyneke, Mignon
- In:
Journal of internet commerce
21
(
2022
)
3
,
pp. 341-363
Persistent link: https://www.econbiz.de/10013352910
Saved in:
2
Gen Z customer loyalty in online shopping : an integrated model of trust, website design, and security
Arizal N
;
Nofrizal
;
Listihana, Wita Dwika
;
Hadiyati
- In:
Journal of internet commerce
23
(
2024
)
2
,
pp. 121-143
Persistent link: https://www.econbiz.de/10014566439
Saved in:
3
What makes brand social media posts engaging? : an integrative framework and future research agenda
Deng, Qi
;
Hine, Michael J.
;
Ji, Shaobo
;
Wang, Yun
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. 1-39
Persistent link: https://www.econbiz.de/10013547764
Saved in:
4
The effects of brand community identification on consumer behavior in online brand communities
Valmohammadi, Changiz
;
Taraz, Roghayeh
;
Mehdikhani, Rasoul
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. 74-96
Persistent link: https://www.econbiz.de/10013547771
Saved in:
5
Logistics service quality in online shopping : a bibliometric analysis
Dhaigude, Soma Amol
;
Mohan, Bijuna C.
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. 157-188
Persistent link: https://www.econbiz.de/10013547784
Saved in:
6
A forgotten tale of lurking engagement and social media-based brand communities
Farhat, Kashif
;
Aslam, Wajeeha
;
Mokhtar, Sany Sanuri Mohd
; …
- In:
Journal of internet commerce
22
(
2023
)
2
,
pp. 189-223
Persistent link: https://www.econbiz.de/10014288099
Saved in:
7
Electronic banking service quality : perception of customers in the Greater Accra Region of Ghana
Tetteh, Joseph Emmanuel
- In:
Journal of internet commerce
21
(
2022
)
1
,
pp. 104-131
Persistent link: https://www.econbiz.de/10012801988
Saved in:
8
Customer engagement and advertising effectiveness : a moderated mediating analysis
Anubha
;
Shome, Samik
- In:
Journal of internet commerce
20
(
2021
)
4
,
pp. 409-449
Persistent link: https://www.econbiz.de/10012801972
Saved in:
9
Relational dynamics between customer engagement, brand experience, and customer loyalty : an empirical investigation
Rasool, Aaleya
;
Shah, Farooq Ahmad
;
Tanveer, Muhammad
- In:
Journal of internet commerce
20
(
2021
)
3
,
pp. 273-292
Persistent link: https://www.econbiz.de/10012549662
Saved in:
10
Beyond social media engagement : holistic digital engagement and a social identity perspective
Farhat, Kashif
;
Aslam, Wajeeha
;
Mokhtar, Sany Sanuri Mohd
- In:
Journal of internet commerce
20
(
2021
)
3
,
pp. 319-354
Persistent link: https://www.econbiz.de/10012549664
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