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~isPartOf:"Berichte über Landwirtschaft : Zeitschrift für Agrarpolitik und Landwirtschaft"
~isPartOf:"Journal of retailing"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Ratgeber"
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Direct marketing
15
Direktmarketing
15
Advertising effects
4
Beziehungsmarketing
4
Relationship marketing
4
Werbewirkung
4
Advertising
3
Werbung
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Aufsatz in Zeitschrift
Ratgeber
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Amaldoss, Wilfred
1
Bokermann, Ralf
1
Brune, Falk
1
Chaker, Nawar N.
1
Cherian, Mathew
1
De Cannière, Marie Hélène
1
DeRoos, Nicolas
1
Esteban-Bravo, Mercedes
1
Ganesan, Shankar
1
Gázquez-Abad, Juan Carlos
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Habel, Johannes
1
Hartmann, Nathaniel N.
1
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1
He, Chuan
1
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1
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1
Karst, Christian
1
Kelley, Corinne M.
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Khan, Romana
1
Knox, George
1
Landsman, Vardit
1
Lewis, Michael
1
Lu, Qiang
1
Lüth, Maren
1
Martínez-López, Francisco J.
1
Mende, Martin
1
Nair, Harikesh
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Narayanan, Sridhar
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Singh, Vishal
1
Spiller, Achim
1
Stremersch, Stefan
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Sudhir, K.
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Berichte über Landwirtschaft : Zeitschrift für Agrarpolitik und Landwirtschaft
Journal of retailing
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Health marketing quarterly
34
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
21
International journal of pharmaceutical and healthcare marketing : IJPHM
18
Direct marketing : an international journal
14
Journal of business research : JBR
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Journal of marketing research : JMR
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
European journal of operational research : EJOR
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
8
Journal of advertising research
7
Die Bank
6
Journal of marketing
6
Journal of marketing communications
6
Journal of retailing and consumer services
6
Journal of targeting, measurement and analysis for marketing
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
5
International journal of advertising : the quarterly review of marketing communications
5
Journal of business economics : JBE
5
Journal of global marketing
5
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
Marketing letters : a journal of research in marketing
5
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
5
International journal of electronic business
4
Journal of business ethics : JOBE
4
Management revue : socio-economic studies
4
Marketing-Journal : ein Magazin der Produktfamilie W & V ; Erfahrung. Wissen. Kompetenz
4
Agricultural economics : the journal of the International Association of Agricultural Economists
3
American journal of agricultural economics
3
Global journal of business management : GJBM
3
International journal of industrial organization
3
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
3
Journal of business & economics research
3
Journal of current issues and research in advertising : JCIRA
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
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ECONIS (ZBW)
15
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1
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15
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date (oldest first)
1
Quiet sellers : when introversion drives salesperson performance
Chaker, Nawar N.
;
Habel, Johannes
;
Hartmann, Nathaniel N.
; …
- In:
Journal of retailing
100
(
2024
)
3
,
pp. 456-474
Persistent link: https://www.econbiz.de/10015065360
Saved in:
2
Effects of online and offline advertising and their synergy on direct telephone sales
Lu, Qiang
;
Singh, Sonika
;
DeRoos, Nicolas
- In:
Journal of retailing
99
(
2023
)
3
,
pp. 337-352
Persistent link: https://www.econbiz.de/10014461656
Saved in:
3
Getting personal in public!? : how consumers respond to public personalized advertising in retail stores
Heß, Nicole Jasmin
;
Kelley, Corinne M.
;
Scott, Maura L.
; …
- In:
Journal of retailing
96
(
2020
)
3
,
pp. 344-361
Persistent link: https://www.econbiz.de/10012420851
Saved in:
4
Do sympathy biases induce charitable giving? The effects of advertising content
Sudhir, K.
;
Roy, Subroto
;
Cherian, Mathew
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
6
,
pp. 849-869
Persistent link: https://www.econbiz.de/10011617432
Saved in:
5
The evolution of marketing channels : trends and research directions
Watson, George F., IV.
;
Worm, Stefan
;
Palmatier, Robert W.
- In:
Journal of retailing
91
(
2015
)
4
,
pp. 546-568
Persistent link: https://www.econbiz.de/10011422341
Saved in:
6
Valuing customer portfolios with endogenous mass and direct marketing interventions using a stochastic dynamic programming decomposition
Esteban-Bravo, Mercedes
;
Vidal-Sanz, Jose M.
;
Yildirim, …
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
5
,
pp. 621-640
Persistent link: https://www.econbiz.de/10010468418
Saved in:
7
The relationship between DTCA, drug requests, and prescriptions : uncovering variation in speciality and space
Stremersch, Stefan
;
Landsman, Vardit
;
Venkataraman, Sriram
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
1
,
pp. 89-110
Persistent link: https://www.econbiz.de/10009725699
Saved in:
8
Incorporating direct marketing activity into latent attrition models
Schweidel, David A.
;
Knox, George
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
3
,
pp. 471-487
Persistent link: https://www.econbiz.de/10009759889
Saved in:
9
Dynamics of customer response to promotional and relational direct mailings from an apparel retailer : the moderating role of relationship strength
Gázquez-Abad, Juan Carlos
;
De Cannière, Marie Hélène
; …
- In:
Journal of retailing
87
(
2011
)
2
,
pp. 166-181
Persistent link: https://www.econbiz.de/10009240264
Saved in:
10
Identifying causal marketing mix effects using a regression discontinuity design
Hartmann, Wesley
;
Nair, Harikesh
;
Narayanan, Sridhar
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
6
,
pp. 1079-1097
Persistent link: https://www.econbiz.de/10009427799
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