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~isPartOf:"Breaking new ground in theory and practice"
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Breaking new ground in theory and practice
Empirische Mastertechniken : eine anwendungsorientierte Einführung für die Marketing- und Managementforschung
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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Cutting edge international research
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Electronic Services
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Handbook of research on international advertising
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Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
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The SAGE handbook of marketing ethics
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ECONIS (ZBW)
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The effectiveness of publicity versus advertising : a meta-analysis
Eisend, Martin
;
Küster-Rohde, Franziska
- In:
Breaking new ground in theory and practice
,
(pp. 279-293)
.
2011
Persistent link: https://www.econbiz.de/10009380712
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Effects of celebrity endorsers' attractiveness and expertise on brand recall of transformational and informational products
Langner, Tobias
;
Eisend, Martin
- In:
Breaking new ground in theory and practice
,
(pp. 453-462)
.
2011
Persistent link: https://www.econbiz.de/10009380990
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