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~isPartOf:"Management information systems : mis quarterly"
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Search: ("Debt relief" OR "Economic recovery" OR "Great Recession" OR "Reform" OR "USA") AND NOT isPartOf:Intereconomics
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Online-Marketing
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Business horizons
Management information systems : mis quarterly
Technological forecasting & social change : an international journal
73
Management science : journal of the Institute for Operations Research and the Management Sciences
67
Journal of advertising research
23
International journal of internet marketing and advertising : IJIMA
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Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
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Interfaces : the INFORMS journal on the practice of operations research
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Journal of internet commerce
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Journal of travel and tourism marketing
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MIT sloan management review
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Cases on strategic social media utilization in the nonprofit sector
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International journal of e-business research : an official publication of the Information Resources Management Association
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Internet advertising : theory and research
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Journal of business research : JBR
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Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Information systems research : ISR
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International journal of market research : JMRS ; the journal of the Market Research Society
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Journal of current issues and research in advertising : JCIRA
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Journal of hospitality marketing & management
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Mathematics of operations research
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Psychology & marketing
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The Routledge companion to advertising and promotional culture
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Working paper / National Bureau of Economic Research, Inc.
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ECONIS (ZBW)
87
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1
Who is the better player? : off-field battle on Facebook and Twitter
Tiago, Teresa
;
Tiago, Flávio Borges
;
Dias Faria, Sandra
; …
- In:
Business horizons
59
(
2016
)
2
,
pp. 175-183
Persistent link: https://www.econbiz.de/10011451882
Saved in:
2
The Britney Spears universe : social media and viral marketing at its best
Kaplan, Andreas M.
;
Haenlein, Michael
- In:
Business horizons
55
(
2012
)
1
,
pp. 27-31
Persistent link: https://www.econbiz.de/10009500649
Saved in:
3
The open academic : why and how business academics should use social media to be more "open" and impactful
McCarthy, Ian P.
;
Bogers, Marcel L. A. M.
- In:
Business horizons
66
(
2023
)
1
,
pp. 153-166
Persistent link: https://www.econbiz.de/10013534406
Saved in:
4
The more they know : using transparent online communication to combat fake online reviews
Wang, Yiru
;
Zamudio, César
;
Jewell, Robert D.
- In:
Business horizons
66
(
2023
)
6
,
pp. 753-764
Persistent link: https://www.econbiz.de/10014433619
Saved in:
5
Paid search : the innovation that changed the web
Laffey, Des
- In:
Business horizons
50
(
2007
)
3
,
pp. 211-218
Persistent link: https://www.econbiz.de/10003462998
Saved in:
6
Developing effective e-recruiting websites : insights for managers from marketers
Maurer, Steven D.
;
Liu, Yuping
- In:
Business horizons
50
(
2007
)
4
,
pp. 305-314
Persistent link: https://www.econbiz.de/10003494737
Saved in:
7
Are social media emancipatory or hegemonic? : societal effects of mass media digitization in the case of the SOPA discourse
Miranda, Shaila M.
;
Young, Amber
;
Yetgin, Emre
- In:
Management information systems : mis quarterly
40
(
2016
)
2
,
pp. 303-329
Persistent link: https://www.econbiz.de/10011489923
Saved in:
8
Managing the tensions in marketer-influencer relationships
McMullan, Kylie
;
Laurell, Christofer
;
Pitt, Leyland F.
- In:
Business horizons
65
(
2022
)
5
,
pp. 559-566
Persistent link: https://www.econbiz.de/10013383184
Saved in:
9
Dupe influencers exploiting social media to peddle luxury fakes
Chaudhry, Peggy E.
- In:
Business horizons
65
(
2022
)
6
,
pp. 719-727
Persistent link: https://www.econbiz.de/10013438516
Saved in:
10
False idols : unpacking the opportunities and challenges of falsity in the context of virtual influencers
Sands, Sean
;
Ferraro, Carla
;
Demsar, Vlad
;
Chandler, Garreth
- In:
Business horizons
65
(
2022
)
6
,
pp. 777-788
Persistent link: https://www.econbiz.de/10013438550
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