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~isPartOf:"Business horizons"
~subject:"Internationales Marketing"
~subject:"cross-cultural marketing"
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Internationales Marketing
cross-cultural marketing
Brand management
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Asian-Americans
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Business horizons
Journal of global marketing
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Journal of international marketing
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Management for Professionals
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Management for professionals
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World Review of Entrepreneurship, Management and Sustainable Development
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Asia Pacific journal of marketing and logistics
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Consumption culture in Europe : insight into the beverage industry
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Cultural marketing and metaverse for consumer engagements
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Enterprise & society : the international journal of business history
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Foundations and trends in marketing : FTMKT
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International Journal of Management and Marketing Research
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International marketing in the fast changing world
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of hospitality marketing & management
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Journal of international consumer marketing
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Journal of marketing research
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Journal of marketing theory and practice : JMTP
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Journal of teaching in international business
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Marketing in Theorie und Praxis : Beiträge zur angewandten Marketingforschung und -konzeption
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Psychology & marketing
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Research essentials
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Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
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Schriftenreihe Schriften zur Kulturwissenschaft
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The Routledge companion to contemporary brand management
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The globalisation of Chinese business : implications for multinational investors
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Tuck School of Business working paper / Tuck School of Business at Dartmouth
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A Korean, a Chinese, and an Indian walk into an American bar : tapping the Asian-American goldmine
Chen, Steven
;
Kim, Yuna
;
Kohli, Chiranjeev
- In:
Business horizons
60
(
2017
)
1
,
pp. 91-100
Persistent link: https://www.econbiz.de/10011771630
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2
Taking a global view on brand post popularity : six social media brand post practices for global markets
Lin, Hsin-Chen
;
Swarna, Hepsi
;
Bruning, Patrick F.
- In:
Business horizons
60
(
2017
)
5
,
pp. 621-633
Persistent link: https://www.econbiz.de/10011771677
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